MAM
Sridevi becomes brand ambassador for Fiona Digital RO Water Purifier
NEW DELHI: Bollywood actress Sridevi, who marked her comeback to acting with an award-winning appearance in ‘English Vinglish‘, has been appointed the brand ambassador of digital ROTM technology water purifier TulipsRed launched by Fiona Consumer Products Private Limited.
The product was launched on a grand scale event at the Hyatt Regency on 8 March by the Chaalbaaz actress in the presence of Minister of Micro, Small and Medium Enterprises K H Muniyappa.
The company designs, manufactures and domestic RO water purifiers under the Brand name Fiona.
The primary reasons behind signing the coveted actress as the face of the brand was her popularity amongst all age groups irrespective of boundaries and languages, her continuous strive to be a perfectionist who delivers quality and exceptional performances every time. The face of the contemporary Indian woman, Sridevi aptly blends style with splendour, intelligence with care and the quintessential Indian woman who knows how to balance her home and career.
Sridevi said, “Water is the important component of life and we at the entertainment world have always emphasized to add more value to life, hence there is definitely a strong connect to be associated with Fiona which is revolutionizing the quality of drinking water. I being the brand ambassador of Fiona, would encourage people to stay healthy, drink more water, pure water and use FIONA Water purifier at home.”
Fiona managing director BSVSS Prasad said, “It is evident that Fiona‘s Digital ROTM water purification technology and Sridevi charisma will surely enable the brand to position itself as the best water purifier of India.”
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
