MAM
Sprite launches ‘Ghanta Bajega, Ghanti Bajegi’ initiative
BANGALORE: Coco Cola India’s carbonated soft drink brand Sprite has announced the launch of a marketing initiative to strengthen the consumer-connection with the equity built around its “Sprite Bujhaye Only Pyaas, Baki All Bakwaas” TVC.
By participating in the “Ghanta Bajega, Ghanti Bajegi” initiative, Sprite consumers get a chance to win a Nokia N – Gage QD gaming phone every hour, said the company’s press release. The soft drink is targeted at the metro youth.
To participate, consumers need to peel the crown liner of their Sprite bottles and view the pre-printed code (a probable first in any national marketing initiative claims the company), then SMS “Sprite” along with the nine digit code to 8558 from their CDMA or GSM phone or can call 190 1345 1345 anytime between 9 am to 9 pm to register their code. A winner will then be selected by a computer draw every hour leading to over 12 winners each day upto 30th June ’05 across India. Consumers can check for their winning codes on www.sprite.co.in.
The entire campaign is supported by an integrated marketing and communications plan that begin with the launch of a TVC to be aired nationally from this week across all mainline channels. The ad is conceptualized by O&M and produced by David and Vasanth of “The Company”.
Other marketing programs lined up for the promotion of “Ghanta Bajega, Ghanti Bajegi” includes activation of on the ground promotional activities in colleges & marketplaces along with extensive road-shows across the country.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
