Brands
Springfit ropes in Kareena Kapoor Khan as its brand ambassador
Mumbai: Springfit has onboarded Bollywood actress Kareena Kapoor Khan as its brand ambassador. With a series of campaigns, the association aims to promote and make people aware of the importance of choosing the right mattress to ensure a peaceful sleep.
She will be seen spearheading the multi-media campaigns spanning digital, and over-the-top platforms for the brand & raising awareness through direct consumer outreach.
Speaking of this development, Springfit executive director Nitin Gupta said, “We are absolutely happy and excited to have Kareena Kapoor Khan on board as our brand ambassador for Springfit. We, as a brand firmly believe that the power of better sleep can rejuvenate you, uplift your mood, and act as a tonic for your overall wellbeing. We were exactly looking for a face who could identify with our motto and help us spread the right message among the masses of prioritizing sleep for your own good health. Khan is not only a youth icon but also a fitness enthusiast who believes that it is important to adopt a correct sleep pattern for a healthy state of mind”
Commenting on the association, Kareena Kapoor Khan said, “Ensuring a good night’s sleep is important for our physical and mental wellbeing and there is a comforting feeling when you sink into a luxuriously designed mattress, which is designed just as per the need of our body requirement. A night of good sleep is an important part of my fitness routine and this is why I am thrilled to associate with Springfit Mattress, a brand that has been innovating sleep solutions through its range of mattresses, for over a decade. My power naps and peaceful night’s sleep have a new meaning now, all thanks to Springfit.”
Brands
Aman Gupta’s OFF/BEAT secures Rs 100 crore seed funding round
Bessemer backs new venture betting on AI and India’s digital shift
MUMBAI: Aman Gupta has raised Rs 100 crore in seed funding for his new venture OFF/BEAT, with Bessemer Venture Partners leading the round as it bets on a new wave of AI-led, consumer-first businesses in India.
The funding marks an early but significant push for OFF/BEAT, which is positioned to tap into a rapidly evolving market shaped by a digitally native generation and advances in artificial intelligence. The venture aims to build at the intersection of culture and technology, where brand identity and innovation increasingly go hand in hand.
Gupta, best known for co-founding boAt and scaling it into a Rs 3,000 crore-plus business, is now looking to apply those learnings to a new playbook. His focus this time is not just on building a consumer brand, but on leveraging AI and global networks to accelerate growth.
OFF/BEAT founder Aman Gupta said, “Having built from scratch before, I know what capital can do and what it cannot. This time, I was looking for partners with a global perspective who can help me leverage technology and AI, because that is where the future lies. Bessemer’s track record with companies like Anthropic, Shopify, Canva and LinkedIn says it all.”
The choice of investor reflects that ambition. Bessemer Venture Partners has backed global technology players such as Anthropic, Shopify, Canva and LinkedIn, bringing not just capital but strategic support and global reach.
Bessemer Venture Partners partner Anant Vidur Puri said, “We back founders who see around corners. Aman saw how a new India would come to think about aspiration, identity and quality, and built boAt as proof. He is now applying that same instinct to a market being reshaped by AI and by a generation with entirely new expectations.”
The investment comes at a time when India’s startup ecosystem is being reshaped by both consumer behaviour and technological disruption. Founders are increasingly expected to understand not just products, but the cultural shifts that drive adoption.
For OFF/BEAT, the journey is just beginning, but the signal is clear. In a market where attention is fleeting and expectations are rising, building something truly distinctive may be the only way to stay on beat.
