MAM
Spotlight on Indian kids with ‘Nick Dekho Prize Jeeto’
MUMBAI: Kid’s entertainment brand Nickelodeon Asia has not just cooked up impressive desserts for its young viewers in India, but also made provisions for a second helping.
The ‘Nickelodeon Dekho Prize Jeeto’ contest, which kicked off on 8 September, offers kids a chance to win prizes “every 15 minutes of the hour, every hour of the day, every day of the week, for six whole weeks”.
All one has to do is tune in to the Nick Dhin-a-Dhin programming block – between 3: 00 pm and 7.00 pm on weekdays and 9:30 am and 1.30 pm on weekends. Somewhere in the middle of the show, a password will be mentioned. Kids have to spot this ‘password of the day’, call the channel or mail them with it and win prizes. The password would change everyday.
The contest is valid for children below 15 years only. It will be promoted in the 25 cities including Mumbai, Pune, Nagpur, Rajkot, Surat, Baroda, Indore and Bhopal in West; Delhi, Amritsar, Chandigarh, Ludhiana, Kanpur, Jaipur and Varanasi in North; Chennai, Bangalore, Hyderabad, Vizag, Thiruvanandapuram, Cochin, Coimbatore and Madurai in South; and Kolkata in East.
Nick has announced a dedicated number for entertaining calls throughout the day. Calls on this number will be considered a local call across all the cities, a company release states.
Prizes range from funky gadgets like Hypnotiser, Turbo N’gine blaster, Bijlee Ball, Aada Paada Cushion, Wonder Wig, Walking Notebook, UFO, Time Machine, Hotwheel cars and Barbie dolls.
Nick Dhin-a-Dhin features popular shows like Spongebob Squarepants, Hey Arnold, Catdog, Rugrats, The Adventure of Jimmy Neutron, Rocket Powers, Speed Racer X, Invader Zim, Fairly Odd Parents, Legends of the Hidden Temple, Figure It Out, Don’t Bluff, Kenan & Kel, The Amanda Show and Say Please.
According to the release, the ‘Nickelodeon Dekho Prize Jeeto’ contest is promoted through on-air promos on Nickelodeon and MTV Networks India, Zee TV, Discovery and Udaya TV. On-ground it is promoted through a mega contact initiative across 420 schools that reach over 400,000 kids and through outdoor hoardings, posters and flyers.
The contest is presented by Himalaya Chyavanprasha in association with Hotwheels, Barbie, Cheetos and Alpenliebe Lollipop.
Kids entering the contest can call at 9622-002-002 or e-mail the ‘password of the day’ along with the particular date to jeeto@nick-india.com. Mails may be sent to Dekho Aur Jeeto, PO Box 7918, Tulsiwadi, Tardeo, Mumbai – 400034.
Brands
Godrej Capital’s ‘Do se teen’ celebrates women scaling businesses
Aarohi loans cross Rs 1,000 crore AUM milestone for women entrepreneurs
MUMBAI: Godrej Capital has launched a new campaign, ‘Do se teen’, ahead of International Women’s Day, spotlighting India’s emerging women entrepreneurs and the families increasingly backing their ambitions.
The film centres on a woman entrepreneur preparing to expand her warehouse business from two outlets to three. A brief misunderstanding, when her mother-in-law mistakes the expansion for a pregnancy announcement, quickly turns into a moment of encouragement as the family supports her decision to sign a business loan and grow the venture on her own terms.
The campaign forms part of Aarohi Loans for Women, an initiative by Godrej Capital’s subsidiaries designed to expand access to credit for women borrowers. The programme removes a longstanding barrier in lending by allowing women to apply for loans without a mandatory male co-applicant, giving them greater financial autonomy.
“Across India, more women are stepping forward to build and scale their own businesses, but access to formal credit remains a challenge,” said Godrej Capital managing director and chief executive Manish Shah. “Through Aarohi, we aim to remove some of these barriers and make it easier for women to access capital and grow with confidence.”
Since its launch, the initiative has gained traction among women entrepreneurs. Loans worth Rs 1,890 crore have been disbursed under the programme, helping the portfolio cross the Rs 1,000 crore assets under management (AUM) milestone. The company is targeting roughly Rs 1,200 crore AUM by the end of the current financial year.
Beyond lending, the programme also focuses on strengthening the ecosystem for women-led businesses through financial literacy initiatives, training partnerships and community programmes aimed at building entrepreneurial capabilities.
As part of its outreach, the company recently opened an all-women branch in Pune to deepen engagement with women entrepreneurs and local business networks.
Godrej Capital says the campaign underscores a broader cultural shift: as families increasingly support women’s ambitions, and credit becomes easier to access, women-led enterprises are poised to expand their role in India’s small-business economy.
