Ad Campaigns
Spotify to celebrate top female artists this International Women’s Day
MUMBAI: To celebrate women artists across the globe, Spotify is creating its first-ever ‘International Women’s Day Global Campaign”, which will honour female voices in the audio industry by putting the spotlight on the female artists reigning on the platform. The campaign will be supported by hashtags like #musicneedswomen, #podcastsneedwomen, and #audioneedswomen.
Elaborating the idea behind the campaign, Spotify shared in a press statement that in the US 25 per cent of the women say they’re often the only woman in a recording studio and less than 1 per cent of the charted songs were written by women only. “While these are numbers from the US (highlighted in Spotify commissioned USC Annenberg’s third annual report on the music industry), statistics across the world, including India, are likely to be similar,” read the statement.
Highlighting the top female voices in India on its platform, Spotify shared that singer Neha Kakkar takes the number one spot, with Saki Saki (Batla House), The Hook Up Song (SOTY2), and Hauli Hauli (De De Pyaar De) being her most popular tracks. She has currently over 3.7 million monthly listeners on Spotify. Following her are Shreya Ghoshal, Asees Kaur, Dhvani Bhanushali, and Tulsi Kumari.
Globally, Billy Eilish of the Bad Guy fame reigns not only female artists but is also the top artist of this year. Eilish has more than 10.3 billion all-time streams, and more than 60 million monthly listeners. Taylor Swift is up second, followed by Ariana Grande, Halsey, and Camila Cabello.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
