MAM
Sport18, TI Cycles announces 2nd edition of Bangalore Cyclothon
BANGALORE: Sport18, the sports marketing arm of the Network 18 group and TI Cycles of India (TI Cycles), announced the second edition of the BSA Hercules India Cyclothon (Cyclothon), a mass mobilisation cycling event to be held in Bangalore on 23 January.
Parts of the event will be broadcast live on CNBC Awaz and Suvarna News 24X7, besides which the radio partner 92.7 Big FM will run live updates.
The organisers aim to reinforce a cycling momentum in the city and establish that a few other activities can match this on the fitness and environment consciousness parameter. The previous edition in of the Cyclothon in Bangalore in October 2009 attracted around 6000 participants.
The brands associated with the event include LG (Green Ride partner), Deccan Chronicle (Associate partner) and Kingfisher Premium (Good Times partner). The event partners are MahindraREVA, 92.7Big FM, Suvarana News 24X7, CNBC TV 18, CNN-IBN, Talwalkars, Café Coffee Day and bookmyshow.com. The event will be conducted under the aegis of the CFI (Cycling Federation of India) and Network 18.
“Brand BSA and Hercules have touched millions of lives over the past 60 years. We have been promoting cycling in India through various programs like the Hercules MTB Himachal, BSA Hercules Duathlon, mountain biking tracks and rental programs at tourist destinations in India,” said TI Cycles General Manager-Marketing Rajesh Mani.
TI Cycles spends around 3 per cent of its revenues towards brand building, mass media communications, marketing, BTL and ATL activities. Based on its last year’s revenues of Rs.9.5 billion, the company spent approximately Rs 300 million towards these activities.
“About a third of our spends goes towards advertisement, and a major chunk of the Rs 100 million that we spent towards advertisement was on television,” revealed Mani.
JWT handles the creative duties for TI Cycles. The company has recently appointed Vizeum Media as the media buying agency.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
