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Sporshita Goswami shifts from fundraising to marketing at EAAA Alternatives
MUMBAI: Sporshita Goswami has joined EAAA Alternatives as director, marketing and communications, returning to pure-play communications after a stint straddling fundraising and PR at Modulus Alternatives Investment Managers.
The October 2025 appointment marks a homecoming of sorts for Goswami, who spent the bulk of her career in public relations before moving into investor relations. At Modulus, where she spent two years and five months, she married her media savvy with capital-raising, pitching private credit opportunities whilst managing stakeholder communications.
Before Modulus, Goswami logged nearly five years in group corporate communications at L&T Financial Services, handling messaging for the diversified financial conglomerate. That role followed a four-and-a-half-year stretch as associate director at Perfect Relations, the Mumbai PR shop, where she managed high-stakes client relationships across sectors.
Her career foundations were laid at Adfactors PR, where she spent two and a half years generating story ideas, managing IPO communications and orchestrating product launches. She later moved through MSLGROUP and a brief independent consultancy before landing at Reliance Communications as manager, corporate communications.
Goswami’s pitch is simple: the skills that win media coverage—narrative crafting, relationship building, market intelligence—translate seamlessly to wooing limited partners. Understanding what journalists want isn’t far from decoding what investors demand. Both require trust, transparency and knowing your audience cold.
At EAAA Alternatives, she’ll deploy that crossover expertise in India’s increasingly crowded alternative investment space. The private credit market is heating up, capital is getting pickier, and everyone’s fighting for the same pool of sophisticated money. Goswami’s bet: the firms that tell the best stories will win the biggest cheques
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IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
