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Spikes Asia announces its jury presidents
Mumbai: Spikes Asia, APAC’s most prestigious and sought-after award for creativity and marketing effectiveness, has announced today that submissions are open for 2024, in addition to revealing the jury president line-up.
2024 sees the highest number of markets represented across the 13 industry experts, which are: Australia, Mainland China, India, Japan, New Zealand, the Philippines, Singapore, South Korea and for the first time, a Taiwan-based agency. Dentsu Creative, Taiwan chief creative officer Alice Chou who will preside over the direct and outdoor juries, said: “Spikes Asia is a pivotal creative platform in Asia, and I’m very honoured and thrilled to be representing the first Taiwan-based agency on the Jury President line-up. In this era of profound change, old orders crumble, new platforms emerge, everything is undergoing reinvention. As technology advances, creativity must embrace human wisdom to connect with people, spark conversations, and invite them into this wonderful playground, and take action in the direction we envision. At this moment, as we’re still capable of reshaping the present, I hope to see more remarkable works uniting people and weaving a shared vision of the future we desire.” The Jury Presidents will convene in Singapore with their Juries next year to set the benchmark for creative excellence in APAC for a 37th edition.
Spikes Asia has also announced changes to the 2024 Awards. New for 2024 are the Gaming Spikes, which will celebrate creative work that connects people to brands through gameplay. Submissions will need to demonstrate how brands successfully tapped into complex gaming communities and seamlessly added real value to the overall gaming experience, while driving commercial success.
Inaugural jury president of the Gaming Spikes, Octopus&Whale, the Philippines founder & CEO Joey David Tiempo commented: “Being the President of the Entertainment, Music, and Gaming Jury at Spikes Asia is a tremendous honour, especially with the exciting addition of the Gaming Spike in 2024. Gaming has evolved into a cultural force, infusing its creative potential into marketing that connects with dedicated communities around the world. It’s thrilling to witness this alongside the groundbreaking strides in entertainment and music. Asia’s longstanding dominance in gaming is finally being recognized – a testament to the incredible talent and innovation thriving in this dynamic region. Let’s embrace the future of creativity!”
Other changes include the strategy & effectiveness Spikes evolving into the creative strategy spikes, celebrating the idea behind the idea and highlighting how strategic planning has the power to reshape a brand, transform its business and shape consumer behaviour. The Media Spikes has been refreshed, with a dedicated section for media agencies and the Mobile Spikes has been retired to reflect how mobile-led creativity has been expanding into almost every Spike. More information on the Awards can be found here.
The Spikes Asia 2024 Jury Presidents have been named as:
Brand experience & activation, creative commerce, glass: The award for change, integrated and Grand Prix for good jury president: McCann Worldgroup, APAC, chief creative officer, Valerie Madon.
Creative data and innovation jury president: EssenceMediacom, Mainland China, chief digital officer, Mandy Hou
Creative effectiveness and creative strategy jury president: DDB Mudra Group, India, CEO and MD Aditya Kanthy
Design and industry craft Jury president: TBWAHAKUHODO, Japan, chief creative officer, Takahiro Hosoda
Digital Craft and Social & Influencer Jury President: Cheil Worldwide, Global, Global Creative Director, Jax Jung
Direct and Outdoor Jury President: Dentsu Creative, Taiwan, Chief Creative Officer, Alice Chou
Entertainment, Gaming and Music Jury President: Octopus&Whale, The Philippines, Founder & CEO, Joey David Tiempo
Film Jury President: Special, New Zealand, Founder, Tony Bradbourne
Film Craft Jury President: FINCH, Australia, CEO, Rob Galluzzo
Healthcare Jury President: BrandCare Asia, India, Executive Creative Director, Lyndon Louis
Media jury president: Publicis Groupe, APAC, Chief Solutions Officer, Sapna Nemani
PR jury president: Ogilvy Public Relations, APAC, president, Asia, Emily Poon
Print & publishing and radio & audio jury president: BBDO, Singapore, creative chairman, Guan Hin Tay
Commenting on the Jury President line-up, LIONS CEO Simon Cook said: “The Jury Presidents have a vital role to play in upholding the integrity of the Spikes Awards, as well as setting the creative benchmark for the industry in APAC. We’re excited to welcome a record number of markets to the Jury President line-up for 2024 and we wish them luck
for the important task ahead of them. The introduction of the Gaming Spikes is an exciting evolution of the Awards and our belief is that this Award will offer a new benchmark, and shine a spotlight on creative work that sits at the intersection of brands, creativity,
gaming, customer experience and communities.”
Event registration is now open, and entries into Spikes Asia are being accepted until 1 February 2024.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
