MAM
SpiceJet awards communication mandate to Grey Worldwide
MUMBAI: Grey Worldwide Delhi has won the communication duties for Kalanithi Maran-owned low-cost airline SpiceJet, following a multi-agency pitch.
The other agencies that participated in the pitch were GIIR, Draft+FCB, Lowe, BBDO and Contract.
Contract was the incumbent agency on the account.
SpiceJet CEO Neil Mills said, “We selected Grey Advertising for the strength of their creative strategy and the passion exhibited by their team. The Agency will have an important role to play in building the brand further as we grow, enabling SpiceJet to achieve its aim of becoming a people‘s airline and hence a carrier of choice.”
Grey Delhi ECD Uddalak Gupta added, “Our approach was to think beyond the obvious and the conventional, and come up with solutions where customer engagement was key.”
The pitch was announced in February and went through multiple rounds before SpiceJet finally awarded the account to Grey Worldwide, Delhi.
Grey Delhi VP Planning Divya Pratap Mehta added, “In a category which is commoditised and facing business pressures, we stuck to fundamentals. Our starting point was to keep business growth and differentiation at the heart of the strategy.”
Brands
Metro Brands names Harshvardhan Chauhan chief marketing officer
Veteran marketer to drive brand, consumer and digital strategy
INDIA: Metro Brands Limited appointed Harshvardhan Chauhan as chief marketing officer and senior management personnel, as the footwear retailer sharpens its focus on brand building and omnichannel expansion.
In his new role, Chauhan will oversee the company’s marketing strategy, brand positioning and consumer engagement initiatives, supporting Metro Brands’ efforts to scale its retail and digital presence.
Chauhan brings more than 20 years of experience across retail, FMCG and digital transformation. He previously held leadership roles at Trident Group India, RP Sanjiv Goenka Group and DLF Limited.
Beyond corporate roles, Chauhan is the founding visionary of Bharat YEF and the author of NOBODY CARES ABOUT YOUR BRAND, reflecting his emphasis on brand-led growth and innovation.
The appointment comes as Metro Brands steps up investments in customer experience, digital engagement and scale-led growth in an increasingly competitive retail market.
