MAM
Spice Media Vision Announces Five Regional Movie Projects
Strengthening its hold in regional Cinema in Tamil, Telugu, Bengali, Marathi and Bhojpuri.
Mumbai, 1st April, 2006: Spice Media Vision, in association with Pen & Camera International proudly announced their Five regional movie projects at a press meet held at Time & Again, Andheri West, on 31st March ’06 in the presence of the Directors and Star Cast of the movies. Continuing its commitment to provide good, meaningful, Spice Media Vision, aims to produce the best form of entertainment in every Genre, Language and subject, the project are:
1) Screenplay Films Pvt. Ltd. in association with Spice Media Vision’s “ANURANON” (Bengali Movie) is a beautiful modern story on relationships between two couples and on urban loneliness in the society today. Directed by Aniruddha Roy Choudhury, it has Rahul Bose, Rituparno Sengupta, Rajat Kapoor and Raima Sen as main artists. Sunil patel, who has earlier done movies like Hum Tum & Salaam Namaste is the cameraman for this project. The story travels from London to Kolkatta, to eastern Himalayas, exploring various facets of human relationships with its twists and turns and the society’s outlook towards it.
2) DIL DIWANA TOHAR HO GAYIL: Presented by Spectrum Media. This PEN and Camera Intl’s project is 100% complete. Directorial debut by noted Bollywood choreographer Saroj Khan. This bhojpuri movie has been shot extensively in London with all time-hit jodi of Ravi Kissen and Nagma. The tremendously popular bhojpuri pair has delivered huge hits and immense business for the earlier two projects. Other artists in the movie include Lovy Rohatgi, Kamaal, Vinod Tripathi and Asif Khan.
3) MUNNA PANDEY BEROJGAR: This movie is directed by Manish Jain. Lead artists from the movies include the Super Hero of Bhojpuri movies,Manoj Tiwari. Bipin Bahar, singer who has to his credit several music albums by T Series, maken his acting debut in the second lead. Bollywood Popular Villian of yester years, Ranjeet also makes his debut in Bojpuri movies with this film. Other artists include Rani Chatterji, Brajesh Tiwari, Abha Parmar, Purvi, Rohail and Surendra Pal. Munna Pandey Berojgar” is a comic satire on unemployment, youth frustrations and their problems. An emotional representation of unemployed youth who are mislead and how small mistake can ruin their entire life. Unlike the typical Bhojpuri films which are family centric, this movie marks a new beginning for Bhojpuri Cinema.
4) SATAON VACHANWA NIBHAYIB HUM: Directed by Manish Jain with popular Bhojpuri star Manoj Tiwari and Rinku Ghosh in the lead role, this movie is more than Fifty percent complete. Presented by SPICE MEDIA VISION in association with OK INTERNATIONAL, this family drama is based on a real life story.
5) LAAGI CHHUTE NA: OK INTERNATIONAL presents this along with PEN & CAMERA INTERNATIONALS, being launched today. Directed by Sanjay Jha, it has the hit jodi of Ravi Kishan and Nagma in the lead. A thriller based on a kidnap in Lolndon. It revolves around the kidnapping scene in Bihar and the Bihar Mafia. A renowned Bollywood star will also act in the project.
Speaking on the occasion, Ragini Sona of Spice Media Vision said, “ With Chocolate, Spice has proved its capability of producing multi-starrer (big names) big budget movie. Tamil and English movies has already been our forte and very shortly we will be announcing spate of Hindi films. We are not deviating from our original objective of making Hindi movies but on a more holistic note we are looking at promoting good, meaningful cinema in every genre and language that will create cinema with a difference.”
She also added, “With the increased focus on regional cinema, it makes good business sense to produce movies in Bengali, Marathi, Tamil, Telegu and Bhojpuri as well. There will be a Special Purpose Vehicle (SPV) for each regional movie under the umbrella of Spice Media Vision. And spice will always strive to create cinema with a difference. We have Sunil Shetty starrer AMAR JOSHI SHAHEED HO GAYA ready for release, a Marathi movie with Sachin Pilgaonkar, a Telegu movie to be finalized shortly. Apart from these few Hindi Projects with renowned Directors like Vikram Bhatt, Aditya Dutt, Lawrence D’Souza etc are in the pipeline.”
Mehmood Ali of PEN and Camera Internationals, who has earlier released the multi-starrer Bhojpuri film “BABUL PYARE” said, “Currently, in a year around hundred Bhojpuri films are produced with every second producer in Bollywood announcing a Bhojpuri Project, we are proud to announce 4 Projects with the biggest names in Bhojpuri Cinema as Manoj Tiwari, Ravi Kissen and Nagma. Leading Bollywood stars are producing and acting in Bhojpuri films, which only indicates the attraction and profitability of this growing industry.
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MAM
India’s experience economy grows as live events market hits Rs 17,000 crore
EY-Parthenon and BookMyShow report finds 78 per cent Indians prefer experiences over products
MUMBAI: India’s live entertainment scene is no longer just about music, comedy or festivals. It is increasingly becoming a powerful stage for brands seeking deeper connections with consumers.
A new report titled Beyond Attention, Into Immersion by EY-Parthenon and BookMyShow suggests that India’s experience economy is entering a strong growth phase, driven by consumers who are choosing memorable moments over material purchases.
According to the study, the country’s live events ecosystem, which includes concerts, comedy tours, festivals and immersive exhibitions, is estimated to reach around Rs 17,000 crore in 2025. The growth reflects a broader cultural shift in how Indians spend their time and money.
The report finds that 78 per cent of Indian consumers now prefer spending on experiences rather than physical products. From attending concerts and festivals to participating in interactive brand installations, audiences are increasingly seeking engagement, community and shareable moments.
This change in consumer behaviour is particularly evident among younger audiences who want to participate rather than simply watch. Instead of passively consuming entertainment, many now look for experiences that allow them to interact, express themselves and connect with like minded communities.
For marketers, this shift has turned experiential marketing into a strategic priority rather than a promotional add on. Brands are moving away from interruption driven advertising and towards immersive formats that allow consumers to discover, test and emotionally connect with products.
The report suggests that experiential marketing now plays a role across the entire consumer journey. It can spark brand discovery, strengthen storytelling, encourage product trials and ultimately influence purchase decisions and loyalty.
The impact is already visible. Post event surveys conducted among 7,450 attendees at major events including Lollapalooza India and concerts by Ed Sheeran and Guns N’ Roses highlight the effectiveness of these experiences.
Around 59 per cent of attendees recalled brands they interacted with during the events, while 55 per cent said those interactions increased their likelihood of purchasing from the brand. A further 63 per cent reported that brand activations actually enhanced their event experience rather than distracting from it. Nearly 29 per cent also said the interaction improved their perception of the brand.
Brands are also changing the way they approach events. Instead of simply putting logos on stages or banners, companies are building experiences into the fabric of the event itself.
Financial services brands, for example, are offering early ticket access, exclusive lounges and curated event experiences for cardholders. Fashion and beauty companies are using festivals to showcase products through pop ups, interactive installations and social media friendly spaces that encourage visitors to share their experiences online.
The scope of experiential marketing now stretches far beyond live entertainment. Retailers are designing experiential stores where customers can explore products in lifelike environments. Entertainment platforms are extending popular intellectual properties into immersive exhibitions and fan events. Technology is also playing a growing role through augmented reality and virtual try on tools that blend digital discovery with physical interaction.
Cultural festivals remain one of the most powerful platforms for such engagement in India. Celebrations such as Navratri and Holi bring together large communities, emotional participation and heightened consumer spending. For brands, these moments offer an opportunity to become part of the celebration rather than simply advertise around it.
Despite the momentum, the report notes that some companies still hesitate to adopt experiential marketing at scale. Budget constraints, limited expertise and uncertainty around measuring return on investment remain common concerns.
However, the growing body of data around consumer engagement and brand impact is gradually addressing these challenges. More marketers are expected to allocate a larger share of their budgets to experiential formats over the coming years.
Taken together, the findings point to a clear trend. As consumers seek meaning, memories and moments worth sharing, live experiences are emerging as one of the most powerful ways for brands to stay relevant in a crowded media landscape.
