MAM
Spice introduces video tone services
MUMBAI: Spice Telecom launched the video tones service, which is a personalised mobile video service where the subscriber will be alerted of an incoming call by a video clip instead of the traditional ring tone or merely a musical tone.
Subscribers can personalise different video tones for different callers and also change the video tones when they want to. The service was launched amidst a select gathering by Spice Telecom Punjab general manager marketing Mukul Khanna.
Spice video tones service can be accessed by pre-paid as well as post-paid subscribers of Spice. To use Spice video tone service, customers need to download the video tone application on their handset from Spice’s GPRS portal www.spiceindia.com/wap.
Video tone application is handset dependent and will be installed only the handset has the configuration to support it.
After downloading the video tone application, subscribers need to choose a video they want to set as a video tone from the Spice GPRS portal. The categories of video from which subscribers can choose includes – Bollywood, Fashion, Cricket and Sports.
Subscriber can also set as video tone any video that they already have in their handset. Video tone application is available for free download for a limited period of time. On the other hand, each video download will be charged at Rs 30.
Spice subscribers can set SMS tones, which will alert them when they receive a SMS. To set SMS tones subscribers need to download SMS ring tones on their handsets. A choice of polyphonic and monophonic tones for SMS tones are available. Polyphonic SMS Tones are available at Spice’s GPRS portal and are charged at Rs 15 per download. A monophonic SMS tones can be downloaded by dialing *555# at a fee of Rs 8 per download.
Khanna said, “Ring tone services have come a long way from the days of the boring Tring-Tring to Mono Tomes, Sing Tones, True Tones and now Video Tones. We are pleased to present to our subscribers the latest technological innovation in Call Alert applications – the Video Tones. Spice subscribers will now be able to personalise their phone, and experience not only seamless communication but also entertaining video clips of their choice every time the phone rings.”
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
