Brands
Soulfull’s Ragi Bites Choco wins Nielsen BASES Innovation Award
Mumbai: Tata Consumer Soulfull, a pioneer in the Better-for-you Snacks and Breakfast Cereals segment, is thrilled to announce that its Tata Soulfull Ragi Bites No Maida Choco has been named a Nielsen BASES Breakthrough Innovation Winner for 2023. This recognition highlights the brand’s commitment to delivering innovative and wholesome products, specifically tailored for children, during the United Nations’ International Year of Millets.
BASES Breakthrough Innovations by Nielsen, the global information services company, showcases the best of all new product launches, highlighting innovations which best addressed key consumer needs and delivered stand-out experiences that redefined their categories. The award-winning Tata Soulfull Ragi Bites No Maida Choco, identified as a BASES Breakthrough Innovation Winner, exemplifies Tata Soulfull’s dedication to redefining the snacking experience through innovative and differentiated offerings, while solving for core consumer needs – wholesomeness coupled with taste.
Tata Consumer Soulfull MD & CEO Prashant Parameswaran expressed his delight about winning the prestigious award, stating, “We are thrilled to receive this award for our Tata Soulfull Ragi Bites No Maida Choco, this is a recognition of our commitment to creating wholesome products based on millets which integrate well with modern lifestyles. The award is a testament to our ability to delight the consumer by solving for their unmet needs with wholesome products. Our tasty crunchy chocolatey product is a win for kids while the nutritious Ragi is a win for mothers. With products like these available at affordable price points, we aim to increase the accessibility to millet-based products, and further strengthen our presence in the kids’ snacking category. The United Nations declaring 2023 as the ‘International Year of Millets’, presents an opportunity to increase consumer awareness around millets and make them available to consumers in formats that are convenient and affordable.
Tata Soulfull’s Ragi Bites No Maida Choco is a delectable breakfast and anytime snack made with absolutely NO Maida and has nutrition from seven wholesome grains – Ragi, whole wheat, rice, oats, jowar, dal, and peas. Crafted along with chocolate, which lends it a delicious flavour, this product represents the brand’s emphasis on providing both taste and wholesomeness in one delightful snack. The product’s formulation stands out for its emphasis on the nutritional benefits of millet and its Maida-free composition, offering a wholesome alternative for children. It is specially crafted to make kids’ breakfast chocolatey and fun while winning the approval of parents.
Tata Soulfull remains committed to its mission of promoting ‘Desh ke Millets’ such as Ragi, Jowar & Bajra, offering a range of products including Millet Muesli, Ragi Bites breakfast cereals, and Masala Oats+. The brand continues to innovate and introduce products that cater to evolving consumer preferences while honouring the rich heritage of these ancient grains. With this new recognition, Tata Soulfull Ragi Bites No Maida Choco secures its position as a standout choice for kids’ snacking.
Brands
Radio City names Brijesh Magoo as national brand solutions head
Former Ishq FM programming lead to drive creative and revenue strategy
MUMBAI: Radio City India has appointed Brijesh Magoo as national head for brand solutions, strengthening its creative and content-led offerings as it looks to deepen advertiser engagement.
Magoo steps into the role after a brief stint as consultant for creative solutions at Radio City, where he worked on shaping integrated brand propositions. In his new position, he will lead the network’s creative solutions arm, focusing on building branded content, driving revenue opportunities and enhancing client partnerships.
He brings with him over a decade of experience across radio programming, content strategy and creative leadership. Most recently, he served as national programming head at Ishq 104.8 FM, where he led content strategy and programming initiatives at a national level.
During his time with Ishq FM, Magoo held multiple leadership roles, including national creative lead and head of programming, as well as programming head for Mumbai. His work spanned content development, audience engagement and format innovation, helping shape the station’s identity in a competitive radio landscape.
Prior to this, he spent six years at Red FM, rising from executive producer to assistant programming head, where he honed his skills in creative direction and on-air content strategy. He also had a brief stint as head of copy at Jack in the Box Worldwide, adding an agency perspective to his portfolio.
Magoo is an alumnus of Mudra Institute of Communications Ahmedabad, where he specialised in creative communications, and holds a degree in management studies from University of Mumbai.
His appointment signals Radio City’s continued focus on content-driven brand solutions, where storytelling and advertising increasingly go hand in hand. As audio platforms evolve beyond traditional broadcasting, Magoo’s blend of programming and creative expertise could help the network tune into new growth frequencies.
