Brands
Sotrue partners Swiggy Instamart to expand beauty delivery across India
Quick commerce tie up aims to bring skincare and makeup to users faster
MUMBAI: Sotrue has partnered with Swiggy Instamart to expand the availability of its beauty and skincare products across India, strengthening the brand’s omnichannel retail strategy.
Through the partnership, Sotrue products will be accessible to millions of Instamart users seeking quick and convenient delivery of everyday essentials, including last minute makeup buys, skincare refills and impulse beauty purchases.
The collaboration gives Sotrue access to Instamart’s wide network across major metropolitan centres and emerging tier one markets. This reach allows the brand to connect directly with urban, digitally savvy consumers who are increasingly turning to quick commerce platforms for speed and convenience.
For Sotrue, the move also complements its existing direct to consumer and marketplace presence. The brand expects improved visibility through in app discovery, search results and category browsing on Instamart’s platform.
Sotrue founder Gautam Khosla, said the partnership marks an important step in expanding the brand’s footprint. “We are excited to launch Sotrue on Instamart. Speed, convenience and reliability are critical for today’s beauty buyer, and quick commerce is becoming a key part of that experience. Instamart allows us to deliver beauty solutions to consumers exactly when they need them,” he said.
Beyond wider reach, the partnership is also expected to drive more frequent purchases among quick commerce shoppers. Faster access to products could encourage higher trial rates for new launches, shorter repurchase cycles and larger basket sizes.
Instamart’s network of dark stores also allows the brand to reach residential clusters and urban neighbourhoods rapidly, reducing the logistical hurdles typically associated with expanding through traditional retail.
The beauty category has been gaining traction on quick commerce platforms as consumer buying habits evolve. Impulse purchases, social media driven discovery and experimental shopping are increasingly shaping how customers explore skincare and cosmetics online.
Positioned as an affordable premium brand with a focus on ingredient transparency and dermatologist inspired formulations, Sotrue aims to strengthen its presence in the quick commerce ecosystem while making high quality beauty products easier to access for consumers across India.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
