MAM
Sorrell raises WPP growth forecasts
MUMBAI: WPP Group, the world‘s largest advertising conglomerate, has raised the 2011 growth forecasts and predicted a boost in its dividend.
The group had previously expected its individual businesses to grow between 3 and 4 per cent in the coming year.
Speaking at a media conference, chief executive Sir Martin Sorrell said: “Actually, it‘s stronger than that. It is coming through stronger. WPP at this stage is seeing pretty good strength across the board”.
The resurgence in the US and China and the uplift in traditional advertising markets have contributed to the company‘s growing optimism.
Sorrell also noted that WPP, which has 2,400 offices in 107 countries, has grown by 4.5 per cent in the year to the end of October and that its “highly likely” that the group would notch up 15 per cent dividend growth rate in the latter half of 2010.
According to him the group, which owns agencies such as Ogilvy & Mather and JWT, is now intending to increase the dividend for 2011. He also cautioned that the European debt crisis hasn‘t had any impact yet, though it was causing “massive uncertainty” and it is still “too early to predict”.
MAM
Flipkart elevates Asim Saurav Das to Director role
Nearly decade-long journey sees brand marketing veteran take on senior leadership position.
MUMBAI: When you climb the e-commerce ladder one thoughtful campaign at a time, eventually the view from the top becomes irresistible and Asim Saurav Das has just reached a new floor. Asim Saurav Das has been elevated to director at Flipkart, marking a significant milestone in his nearly decade-long journey with the organisation. In his new role, he will continue to drive strategic initiatives across brand and marketing, contributing to Flipkart’s growth and market leadership in India’s fiercely competitive e-commerce landscape.
Das joined Flipkart as a Management Trainee and has steadily risen through the ranks, holding key positions including Brand Marketing Manager, Senior Manager, and Associate Director. Before Flipkart, he gained early experience with Procter & Gamble and Hindustan Times. His elevation reflects a strong track record in brand strategy, consumer insights, and delivering impactful marketing outcomes.
From trainee to director in under ten years, Das has clearly mastered the art of scaling brands proving that in the world of online retail, the best way to the top is still through smart, consistent steps rather than shortcuts.
