MAM
Sony Mobile to launch new campaign for Xperia in June
BANGALORE: Sony Mobile Communications (India) has launched three new models of its Xperia smart phones – Xperia U, T and Sola – in Bangalore.
The company will kick start the promotion for these models in June, which includes a mass media communications campaign with a TVC.
Sony Mobiles head, marketing Prasun Kumar said, “Based on the current market in India of around 150 million mobile phones, by 2015 the market size should be around 200 million units, of which the market for smart phones will be around 100 million. Xperia is a fundamental part, a cornerstone of Sony‘s strategy for smart phones, similar to the Bravia brand which represents our television sets and Vaio which represents our laptops. The smart phone is at the heart of the connected screen experience.”
On promoting the new models, Kumar added, “We will be on all the major channels, including GEC‘s, News, etc., as well as regional channels such as those of the Sun TV group, ETV, and Asianet.”
Sony Mobiles had launched the Xperia-S in April 2012 and its Xperia Facebook page has garnered over a million fans already. Industry sources revealed that Sony Mobiles has allocated around Rs 500 million for ad spends for this year. A lot of Sony Mobile creative work is done by Iris in India, while some also comes in from its global agency McCann. Media buying in India is through OMD.
MAM
PwC India announces leadership change in Deals practice
Shashank Jain steps down as co-leader after nearly three decades with the firm.
MUMBAI: When one dealmaker steps off the pitch, another is ready to take the baton because in the fast-moving world of transactions, the game never really stops. PwC India has announced a leadership transition in its Deals practice, with Shashank Jain stepping down from his role as co-leader to pursue an opportunity in the industry. The practice will continue to be led by Mohit Chopra, ensuring continuity and sustained growth momentum.
PwC India partner and leader for advisory dinesh Arora paid tribute to Jain’s contributions. “We deeply appreciate the significant contributions made by Shashank over close to three decades he has spent with PwC, particularly his defining role in shaping and strengthening our Transaction Services practice in India,” he said. Arora highlighted Jain’s support for clients through some of the most complex and significant transactions in the Indian market, noting his deep technical expertise, sound judgment and nuanced understanding of the evolving M&A landscape.
The Deals practice remains a key growth driver for PwC India, and the firm expects continued expansion under Mohit Chopra’s leadership. He will continue to guide clients through complex transactions and transformational business moments, building on the strong foundation established over the years.
Reflecting on his journey, Shashank Jain said, “I have had an exceptional journey at PwC. I owe my growth and learning to the nurturing environment and leadership development that PwC provided.” He added that he had been working closely with Mohit and the larger team to ensure a smooth transition and expressed confidence that Chopra would take the Deals practice to newer heights.
From intern to respected deals leader, Shashank Jain has clearly closed many successful transactions and now, it seems, he’s ready to strike a new deal of his own.
