MAM
Sony is No. 2 second time in a row
MUMBAI: Even as viewers were watching a bigger drama unfold on news channels with Anna Hazare holding ground at Ramlila Maidaan and the Government in the Parliament, the Hindi general entertainment channels (GECs) didn‘t lose there share of viewership.
Sony Entertainment Television (Set) continued to be the second most-watched GEC, according to TAM data for the week ended 27 August (Hindi speaking markets ,4+, C&S) Though the channel lost 3 GRPs (gross rating points), it still ended the week with 242 GRPs, well above Colors (228 GRPs in the week).
For Set, good news is that KBC is maintaining an average TVR of 4+, while its fiction shows – Bade Acche Lagte Hain (4.11), Crime Petrol, C.I.D. and Saas bina Sasural – are also getting good viewership numbers.
Star Plus, the numero uno channel, closed the week with 299 GRPs (last week 297). Star Plus‘ Saathiya Saath Nibhaana (7 pm show) is leading the shows chart with 5.6 TVR.
Zee TV, which has now slipped to fourth position, remained the only channel which saw a fall in GRPs. The channel lost 14 GRPs from its last week‘s tally and has registered 180 GRPs in the week.
Sab, meanwhile, remained unscathed at 128 GRPs, while Imagine TV closed with 75 GRPs (76 in previous week).
Star One and Sahara One closed the week with 32 and 31 GRPs respectively.
Brands
Beep App launches Gen-Z career platform, clocks 30,000 plus placements
Pune startup turns scrolling into career action with learn-explore-earn model
PUNE: Beep App has rolled out its newly positioned career-focused app aimed at Gen-Z users, as it looks to bridge what it calls a growing gap between exposure and employability among young Indians.
Formerly known as EventBeep, the platform is built around a simple but timely idea: turning everyday scrolling into meaningful career action. The app targets students and early professionals, offering a unified space to explore career options, learn relevant skills and access internships and job opportunities.
At a time when short-form content dominates screen time, Beep is attempting to flip the script by embedding structured, career-oriented insights within a familiar scroll-based interface. The idea is not to disrupt user behaviour, but to redirect it.
The platform spans a wide range of fields, including artificial intelligence, product management, design and data analytics. It provides users with insights into role expectations, required skills and step-by-step career pathways, supported by inputs from industry practitioners.
At the heart of the offering is a “learn, explore, earn” model that integrates discovery, skill-building and hiring into one ecosystem. The company says this closed-loop approach is already gaining traction, with over 30,000 placements facilitated so far.
“Gen-Z does not lack ambition; what they often lack is structured direction,” said Beep App founder and CEO Saurabh Mangrulkar. “The Beep App is designed to organise that exposure into actionable pathways so users can move from intent to execution with greater confidence.”
The launch comes amid a broader shift in India’s job market towards skills-first hiring, where practical experience and demonstrable capabilities are increasingly valued alongside academic qualifications.
Founded in 2021, Beep App has grown steadily within the student ecosystem, connecting over 6.5 million users with opportunities across more than 1,500 colleges and 7,800 hiring companies.
Looking ahead, the company plans to deepen its content across emerging sectors, expand its hiring network and build more personalised career pathways tailored to user behaviour.
As Gen-Z continues to navigate a complex and fast-evolving job market, platforms that can turn curiosity into clarity may well shape the next wave of career discovery.
