MAM
Sony highest gainer in week 33, Life OK back to five
MUMBAI: In the week 33 of TAM TV ratings, Hindi GECs seems to be in a shuffle mood. Unlike last week, where Life OK had surpassed Sony and Sab, this week Life OK is back to its fifth position.
Sony is the highest gainer this week as it added 48,804 TVTs (Television Viewership in thousands) taking its cumulative to 349,377 GVTs (Gross Viewership in thousands) (300,573 last week). Viacom18 Group’s mainstay Colors was the next highest gainer holding on to the number two slot adding 18,648 TVTs taking its tally to 456,414 GVTs (437,766).
Other GECs have seen a fall in their GVTs. Though Star Plus continues to be the leader and has maintained its stability as it reported 489,692 GVTs (505,715), Zee TV holds number three slot and registered 415,506 GVTs (424,270). While, Life OK who was the highest gainer last week, it witnessed a drop to report 303,478 GVTs (315,728). Sab remains stagnant at 293,433 GVTs (298,326).
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Coming back to the leader Star Plus, Diya aur Baati Hum proved to be the star yet again and as it rated 11,166 TVTs (10,356). Another prime time show, Yeh Rishta Kya Kehlata Hai saw a huge rise in its reach taking its score to 7,284 TVTs (6,542). Pyar Ka Dard Hai fared well with 6,503 TVTs (6,233) and Saathiya registered 5,949 TVTs (5,525). A special event named Saath Hai Hum Uttarakhand that aired on 15 August didn’t fare too well and rated 1,107 TVT. New reality show Junior Master Chef saw a good start as it rated 4,277 TVT.
Colors‘ popular celebrity dance reality show Jhalak Dikhhla Jaa is on the winning side this week when it generated 5,826 TVTs (5,299) on Saturday and 5,047 TVTs (4,503) on Sunday. Long running fiction series Balika Vadhu witnessed a drop and scoring 6,276 TVTs (6,644),Madhubala – Ek Ishq Ek Junoon rated 4,304 TVTs (4,396) and Uttaran scored 4,839 TVTs (4,508). The comedy show Comedy Nights with Kapil saw a marginal rise and generated 6,847 TVTs (6,831). The new entrant on the channel Mrs Pammi Pyarelal witnessed a fall as it rated 1,575 TVTs (1,766).
Zee TV‘s reality dance show DID Super Moms with its outstanding performances notched up and rated 5,893 TVTs (5,551) on Saturday and 5,498 TVTs (4,349) on a Sunday. Its new showDo Dil Bandhe Ek Dori Se started off well with 5,341 TVT. Its fictional offering Qubool Hai saw a rise and rated 7,435 TVTs (7,188). Sapne Suhane Ladakpan Ke registered a slight rise taking its score to 4,386 TVTs (4,332). The historical show Jodha Akbar observed a huge growth scoring 6,011 TVTs (5,547).
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Fourth placed, Sony Entertainment Television‘s long running crime series CID scored 5,210 TVTs (5,177) and Crime Petrol saw a slight fall when it rated 3,815 TVTs (3,859). On the other hand, Comedy Circus ke Ajoobe Mahabali witnessed a dropdown 2,482 TVTs (2,816). The channel‘s historical show Maharana Pratap managed to remain close to its last week‘s ratings, generating 3,028 TVTs (3,139). Other fiction shows either held on to their viewership or dipped marginally during the week. Sony‘s Indian Idol Junior had a good viewership on Saturday reporting 4,529 TVTs (4,351), but seems to lose its audiences on Sunday scoring 4,279 TVTs (4,602). Its new entrant Jee Le Zara scored 2,620 TVTs on the starting day i.e 15 August.
Fifth placed, Life OK’s top series Mahadev rated 3,426 TVTs (3,493). Do Dil Ek Jaan scored 1,721 TVTs (1,783), Savdhan India rated 2,653 TVTs (2,867), Shapath saw a rise with 3,352 TVTs (3,088) and the new entrant Gustakh Dil rated 1,624 TVTs (1,884).
Sixth placed, Sab‘s top chart fiction show Taarak Mehta Ka Ooltah Chashmah continues to be the channel leader with 7,070 TVTs (7,032). Chidiya Ghar lost its audiences and scored 3,262 TVTs (3,412). Jeanie Aur Juju saw a fall when it reported 2,049 TVTs (2,490). Other fictional shows witnessed marginal rise and fall as well.
Sahara One continues to remain in the bottom scoring 34,398 TVTs (32,326).
In the movie channel‘s genre: Zee Cinema saw a rise, reporting 252,322 GVTs (228,837); Star Gold witnessed a fall with 215,873 GVTs (219,247) and Movies OK saw slight improvement and rated 137,781 GVTs (122,304). On the other hand, Max reported 213,437 GVTs (232,253).
Let‘s wait and watch, how the channels fare in the coming week…
Brands
Pre-seed funding fuels nailinit, India’s new-age nail care brand
Gruhas Collective Consumer Fund backs Gen Z-focused beauty startup
MUMBAI: nailinit, a community-first nail care startup targeting Gen Z and millennials, has raised Rs 2.5 to Rs 3 crore in a pre-seed round led by Gruhas Collective Consumer Fund and Marsshot VC, alongside a clutch of consumer, technology and operator angels.
Backed by entrepreneur and investor Nikhil Kamath, Gruhas Collective Consumer Fund is betting on nailinit’s attempt to give India’s nail care aisle a long overdue makeover. The fresh capital will be used to deepen distribution across quick commerce and D2C channels, build its community engine, and accelerate product innovation in a category that is high frequency but still light on strong brands.
Founded by Tanishq Ambegaokar and Shubham Singhal, nailinit is positioning itself at the crossroads of beauty, self-expression and culture. The brand wants nails to be more than a finishing touch. It sees them as a canvas for identity, content and commerce.
“At nailinit, we are building for a generation that sees beauty as self-expression, not just routine,” said Ambegaokar. “The nail category in India has largely been underserved by strong brands. This capital allows us to invest in product depth, community and distribution in a thoughtful and long-term way.”
Singhal added that while the brand’s tone may be playful, its operating focus is sharp. “This round strengthens our supply chain, expands our digital footprint and enables disciplined execution as we scale.”
The funding round drew notable angels including Shashank Kumar of Razorpay, Arjit Johri of Marsshot VC, Yash Jain, formerly of NimbusPost, Karan Jindal of Meta, Jivraj Singh Sachar of ISV Capital, Nishank Jain of Accel, Yashvardhan Kanoi, Ashwarya Garg of HYPD, Venus Dhuria of Phot.AI and Amishi Parasrampuria of The Whole Truth.
Gruhas Collective Consumer Fund fund manager Gauri Kuchhal, believes the opportunity lies in shifting habits. “Nail care remains underpenetrated in India, with consumers relying on time-intensive salon visits. As convenience and self-expression gain ground, press-on nails can unlock more frequent and experimental usage. Nailinit is well-placed to expand beyond press-ons into adjacent categories.”
The brand is currently the only nail care player in India blending product-led retail with a dedicated kiosk at Jio World Drive in Bandra, where customers can walk in for services while discovering the range. It has also built early traction across quick commerce platforms such as Zepto and Blinkit, with a launch on Instamart in the pipeline, and is available on Amazon, strengthening its omnichannel presence.
In a space long dominated by salon chairs and scattered labels, nailinit is attempting to file, shape and polish the category into something sharper. With fresh funding in hand, the startup is setting out to prove that in beauty, small details can make a bold statement.
