MAM
Sony gets push from Filmfare Awards telecast
MUMBAI: The glamour and glitz of Bollywood is raking in ratings. In its most recent exposure, the Filmfare Awards has given its telecast partner Sony Entertainment Television (Set) a decent 26 GRP (gross rating points) push.
Sony collected 180 GRPs for the week ended 12 February, up from 154 it reported in the trailing week, but remained in the fourth spot behind Hindi general entertainment channel leader Star Plus, second-ranked Colors and Zee TV.
The Filmfare Awards, aired on 6 February, clocked a TVR of 5.2 in the Hindi speaking market (C&S, 4+ years), according to Tam data. The 217-minute show got a reach of 21 per cent while time spent was 53.6 minutes.
The Filmfare Awards garnered better ratings than Zee Cine Awards. Aired on 30 January on Zee TV, Zee Cine Awards had managed a 4.5 TVR and a 19.4 per cent reach for the 242 minutes show. However, time spent on Zee Cine Awards was slightly higher at 55.7 minutes.
Meanwhile, Hindi GECs collectively saw a decline in the ratings by 49 GRPs. Genre leader Star Plus shed eight GRPs, but maintained its lead status with 318 GRPs. Colors lost 28 GRPs to score 237 GRPs, followed by third-ranked Zee TV with 220 GRPs (shedding 30 GRPs). The channel had added 26 GRPs on the back of Zee Cine Awards last week.
Hindi comedy-entertainment channel Sab remained rock solid with 153 GRPs (from 152 GRPs).
Imagine TV lost 14 GRPs during the week as its big ticket reality show Zor Ka Jhataka – Total Wipeout – failed to impress. The Shah Rukh Khan hosted show, which opened with a 2.6 TVR in the previous week, could not manage to attract audience in the second week and its average rating fell from 2.6 TVR to 1.4 TVR.
Imagine TV fell to 86 GRPs. Star One garnered 41 GRPs (from 35 GRPs last week) while Sahara One was at 27 GRPs (last week 28), according to Tam data.
Brands
Disney Cruise Line launches Disney Adventure as Robert Downey Jr. christens ship in Singapore
Star studded ceremony marks line’s first Southeast Asia ship
SINGAPORE: Disney Cruise Line has officially welcomed its newest and largest ship, the Disney Adventure, with a glittering, music filled christening ceremony in Singapore, marking the brand’s first ever vessel to homeport in Southeast Asia.
Held inside the ship’s grand Walt Disney Theatre, the celebration unfolded as a theatrical spectacle worthy of Broadway. Regional vocalists and musicians were joined by a 23 piece orchestra, while sweeping video projections wrapped the stage in classic Disney, Pixar and Marvel moments. Special appearances from captain Mickey Mouse and captain Minnie Mouse added a touch of nautical charm.
Among the headline performers were Jed Madela, hollywood performing arts hall of fame inductee, and Dami Im, international recording artist known for Eurovision. Together, they led a soaring tribute to Disney’s musical legacy.
On stage to mark the milestone were Josh D’Amaro, chairman of disney experiences and incoming chief executive officer of The Walt Disney Company, and Joe Schott, president of disney signature experiences.
D’Amaro described the ship as a new chapter for the company in Asia, saying it would bring Disney storytelling to audiences who may be experiencing the brand’s magic for the first time.
The ceremonial highlight came from Hollywood star Robert Downey Jr., who serves as the ship’s godparent. With characteristic flair, he declared, “You bring the theme and I’ll bring the thunder,” before delivering the traditional blessing: “I christen thee, Disney Adventure, may God bless this ship and all who sail upon her.”
The ceremony closed with a jubilant rendition of “Let’s Set Sail”, a long standing Disney Cruise Line tradition designed to stir excitement for the voyages ahead.
Drawing on more than a century of storytelling from Disney, Pixar and Marvel, the Disney Adventure promises a floating world of fantasy. Guests can wander through seven immersive themed areas, including San Fransokyo Street inspired by Big Hero 6.
On board highlights include a brand new Broadway style musical titled Remember, immersive dining, signature fireworks at sea, imaginative children’s clubs and a vibrant collection of bars and lounges for adults. Thrill seekers can also take on Ironcycle Test Run, the cruise line’s first roller coaster at sea.
The Disney Adventure is the eighth ship in the fleet and sets sail on its maiden voyage on 10 March, launching an inaugural season of three and four night itineraries. It forms part of an ambitious expansion plan that will see five more ships join the fleet by 2031.
For Disney, the magic is no longer just on stage or screen. In Singapore, it now sails.
