Brands
Sony electronics feels it’s “like no other”
MUMBAI: Sony sees itself to be “like no other”. And they have decided to focus their brand positioning on this tagline. Sony electronics is implementing a major propaganda blitz for its electronics business, as part of its drive to get closer to its core markets and maximise growth in an increasingly competitive consumer electronics market in India.
The new positioning will see the introduction of the new advertising line “like no other” and will run in all markets around the world and across all of Sony’s electronics’ product categories from April 2005.
“Like no other” represents Sony’s DNA and legacy and will be used in marketing and communications to reaffirm Sony as the best in category and strengthen its product proposition for the home, office and mobile environments.
Sony India general manager (AV-IT division) Mohit Parasher said, “Sony’s strategy has always been to innovate and offer extraordinary technological insights into the consumer electronics market. The “like no other” campaign will build on this tradition. In essence, everyone that interacts or connects with Sony will experience a new exciting energy and momentum for the brand and its products.”
Sony Corporation, Japan set up Sony India in 1995 as a 100 per cent subsidiary. Today, the company’s sales and distribution has penetrated all major Indian towns and cities. The network currently comprises 2,200 dealers and distributors, 45 Sony World outlets, 91 Sony Exclusives and 14 direct branch locations.
Sony India has a strong service presence across the country with five company-owned and 137 authorised service centres. In a competitive Indian consumer durables market, Sony India aims to make a difference to people’s lifestyles and offer them new dimensions of enjoyment.
Working hand in hand with the domestic industry, the company hopes to achieve its goal through new age technology, digital concepts and excellent service.
Brands
Mars appoints Manish Syag as managing director for pet nutrition in India
FMCG veteran takes charge as managing director amid booming $2 billion market opportunity
DELHI: Mars Incorporated has elevated Manish Syag to managing director of its pet nutrition business in India, betting on two decades of FMCG expertise to capture a market poised for explosive growth.
Syag, who brings senior leadership experience from Hindustan Unilever and GSK Consumer Healthcare, joined Mars in 2024 as chief sales officer. He succeeds Salil Murthy, who has been promoted to global vice-president of enterprise transformation at Mars Pet Nutrition and will be based at the company’s London headquarters.
The appointment comes as India’s pet care market stands at what Syag calls “a defining moment”. The sector is projected to double to $7 billion in sales by 2028, up from $3.5 billion last year, according to Redseer Strategy Consultants. The number of pets in Indian households rose to 32 million in 2024 from 26 million in 2019.
“India is at a defining moment for the pet food market, which is expected to grow into a $2 billion category in a decade, evolving much as mainstream FMCG did in its early growth years, driven by access, awareness and trust,” Syag said.
Mars, which makes Pedigree, Whiskas and Sheba pet food brands, has been in India since 2002 and set up its first manufacturing facility five years later. The parent company’s other brands in chocolate and snacks include M&M’s, Snickers, Pringles and Cheez-It.
Large players in India’s pet care space include Mars, Nestlé, Heads Up For Tails and Drools. Reliance entered the category late last year, signalling growing corporate interest in a market that’s barely scratched the surface. With India’s rising pet ownership and premiumisation trends, the battle for bowls is only just beginning.
