Brands
Sony electronics feels it’s “like no other”
MUMBAI: Sony sees itself to be “like no other”. And they have decided to focus their brand positioning on this tagline. Sony electronics is implementing a major propaganda blitz for its electronics business, as part of its drive to get closer to its core markets and maximise growth in an increasingly competitive consumer electronics market in India.
The new positioning will see the introduction of the new advertising line “like no other” and will run in all markets around the world and across all of Sony’s electronics’ product categories from April 2005.
“Like no other” represents Sony’s DNA and legacy and will be used in marketing and communications to reaffirm Sony as the best in category and strengthen its product proposition for the home, office and mobile environments.
Sony India general manager (AV-IT division) Mohit Parasher said, “Sony’s strategy has always been to innovate and offer extraordinary technological insights into the consumer electronics market. The “like no other” campaign will build on this tradition. In essence, everyone that interacts or connects with Sony will experience a new exciting energy and momentum for the brand and its products.”
Sony Corporation, Japan set up Sony India in 1995 as a 100 per cent subsidiary. Today, the company’s sales and distribution has penetrated all major Indian towns and cities. The network currently comprises 2,200 dealers and distributors, 45 Sony World outlets, 91 Sony Exclusives and 14 direct branch locations.
Sony India has a strong service presence across the country with five company-owned and 137 authorised service centres. In a competitive Indian consumer durables market, Sony India aims to make a difference to people’s lifestyles and offer them new dimensions of enjoyment.
Working hand in hand with the domestic industry, the company hopes to achieve its goal through new age technology, digital concepts and excellent service.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
