Brands
Sony electronics feels it’s “like no other”
MUMBAI: Sony sees itself to be “like no other”. And they have decided to focus their brand positioning on this tagline. Sony electronics is implementing a major propaganda blitz for its electronics business, as part of its drive to get closer to its core markets and maximise growth in an increasingly competitive consumer electronics market in India.
The new positioning will see the introduction of the new advertising line “like no other” and will run in all markets around the world and across all of Sony’s electronics’ product categories from April 2005.
“Like no other” represents Sony’s DNA and legacy and will be used in marketing and communications to reaffirm Sony as the best in category and strengthen its product proposition for the home, office and mobile environments.
Sony India general manager (AV-IT division) Mohit Parasher said, “Sony’s strategy has always been to innovate and offer extraordinary technological insights into the consumer electronics market. The “like no other” campaign will build on this tradition. In essence, everyone that interacts or connects with Sony will experience a new exciting energy and momentum for the brand and its products.”
Sony Corporation, Japan set up Sony India in 1995 as a 100 per cent subsidiary. Today, the company’s sales and distribution has penetrated all major Indian towns and cities. The network currently comprises 2,200 dealers and distributors, 45 Sony World outlets, 91 Sony Exclusives and 14 direct branch locations.
Sony India has a strong service presence across the country with five company-owned and 137 authorised service centres. In a competitive Indian consumer durables market, Sony India aims to make a difference to people’s lifestyles and offer them new dimensions of enjoyment.
Working hand in hand with the domestic industry, the company hopes to achieve its goal through new age technology, digital concepts and excellent service.
Brands
IndiGo names William Walsh CEO
Former IATA chief to take charge in August after Elbers exit, Bhatia steers interim
India’s biggest airline has moved fast and gone global. InterGlobe Aviation, which operates IndiGo, has tapped aviation heavyweight William Walsh as chief executive officer, subject to regulatory approvals, marking a sharp pivot as the carrier eyes its next burst of expansion.
Walsh, currently director general at the International Air Transport Association, will step down on July 31, 2026, and is expected to take charge by August 3. The appointment comes barely three weeks after Pieter Elbers exited the corner office, with Rahul Bhatia holding the fort in the interim.
The choice signals intent. Walsh brings decades of cockpit-to-boardroom experience, having led British Airways and later International Airlines Group, the parent of Aer Lingus, Iberia and Vueling. His tenure across carriers has been defined by hard resets, restructurings and cross-border consolidation—skills IndiGo may need as competition intensifies and scale becomes decisive.
Vikram Singh Mehta, chairman and non-executive independent director of IndiGo, said Walsh’s experience in managing large-scale airline operations and navigating complex market dynamics makes him well-suited to lead IndiGo in an increasingly competitive global aviation environment, adding that the appointment marks a new chapter as the airline scales in one of the world’s fastest-growing markets.
Rahul Bhatia said Walsh’s global perspective, operational expertise and customer-focused approach would be critical as IndiGo enters its next phase of expansion.
Walsh, widely regarded as one of the industry’s most influential figures, will oversee overall management and strategic direction, with a mandate spanning operational performance, network expansion, commercial strategy and customer experience. He is expected to work closely with the board and leadership team to sharpen IndiGo’s growth trajectory.
Walsh said IndiGo has a strong foundation and is well-positioned to capitalise on the evolving aviation landscape, adding that he looks forward to fostering a culture of excellence, innovation and sustainable value creation across the organisation.
A new captain, a bigger runway—and a market that rewards scale. IndiGo is lining up for its next take-off.
