MAM
Sony Digital Home Ent in 4 yr deal with Discovery Channel & Animal Planet
MUMBAI: Sony Digital Home Entertainment – a division of Sony Music India – recently announced a four-year partnership with Discovery Consumer Products to be the exclusive distributor of 60 titles from Discovery Channel and Animal Planet across India, Pakistan, Bhutan and Sikkim.
As part of the agreement, Sony Music will begin releasing titles from Discovery’s catalogues on VCD and DVD formats.
An official release informed that the offer will be titles from across the unique genres captured on Discovery Channel and Animal Planet covering natural history, science and technology, human adventure, history and world cultures.
The titles include popular programs such as Nefertiti Revealed, Extreme Machines: 21st Century Flight and Unsolved History from Discovery Channel as well as Animal Planet’s Anaconda!, featuring Austin Stevens and Ten Deadliest Snakes in the World featuring Steve Irwin. The titles will be available in English and many of the programs will be available with Hindi dubbing as well.
Sony Music India managing director Shridhar Subramaniam said, “We are extremely pleased and proud to be making available a wide variety of high quality television software to India. Discovery is the world’s leading provider of innovative nonfiction entertainment content. We are thrilled to be releasing and making Discovery and Animal Planet DVD titles available for the first time in India so that young and old alike can enjoy entertaining programs from such a vast library.”
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
