MAM
Sony and Max bag 12 awards at Promax&BDA
MUMBAI: At the Promax&BDA Awards held in New York on 23 June, Sony Entertainment Television (SET) has bagged four awards (one BDA Silver and three BDA Bronze), while Max swept away eight awards.
Commenting on the same, SET India chief operating officer NP Singh said, “It is indeed an honour to be recognised at a prestigious platform such as the Promax&BDA. The flagship channels of SET India – Sony and Max have been consistently applauded for innovative initiatives be it programming or marketing. These awards are a testimony to the exceptional efforts of our personnel within the organisation.”
Sony bagged the BDA Silver winner for Promotional Items, Jassi Jaissi Koi Nahin – Special Cover with Special Cancellation. The Special cover was an innovation as part of the marketing campaign of Jassi… wherein the Postal department issued a Special cover commemorating the first anniversary of the show.
The channel bagged two BDA Bronze for Best Program Campaign for Indian Idol. It also bagged the BDA Bronze for Best Channel ID.
SET executive vice president and business head Tarun Katial said, “We are very glad to see India being recognised at a global platform and receiving recognition of the distinctive work that Sony has undertaken to reach out to the marketing, advertising and media community. Jassi Jaissi Koi Nahin and Indian Idol in particular reflect the channel’s success in consistently breaking the mould in an industry that has traditionally been ruled by ‘poster type’ advertising.”
On the other hand, Max has bagged the Promax Gold and Silver awards for excellent art direction and design – Special Event Promo for ‘Bliss’ (a campaign promoting cricket featuring Mandira Bedi) and for use of original music composition for ‘Wings of fire’.
This apart, Max has also won three BDA Gold for – Topical promo campaign – ‘Bliss’, ID for Cricket ID, Open for Extraaa Innings and two BDA Silver for art direction & design; Special Events promo-Bliss and sales and marketing presentation for Extraaa Innings.
Max executive vice president and business head Albert Almeida said, “As a brand, Max has always stood for innovation, creativity and attitude – innovation that is visible in our programming efforts, creativity that can be seen across all our communication and finally attitude that is inherent in our core value proposition to the consumer which is ‘Deewana Bana De’. We are delighted at being recognised for our efforts at a global platform like the Promax & BDA.”
AD Agencies
Tawana Burnett to lead social and influencer jury at Abby Awards 2026
Meta’s Apac leader takes the reins for Abby Awards, adding flair to social content
MUMBAI: Tawana Burnett, Meta’s Head of Top Accounts and Agencies for Apac, has been named jury chair for the new social content and influencer ,arketing category at the Abby Awards 2026, powered by The One Club | The One Show.
With a 25-year career spanning the US, EMEA, Latam, and Apac, Tawana has worked on campaigns for some of the world’s biggest brands and leading advertising agencies. At Meta, she guides CMOs, business leaders, and agencies on harnessing digital and emerging advertising solutions to accelerate brand growth.
Before joining Meta, Tawana led award-winning product teams at Intuit, LeapFrog, Johnson & Johnson, and Pfizer, helping launch iconic products including QuickBooks, Listerine, Advil, and ChapStick.
A champion of diversity, she was featured in Adweek’s Women Trailblazers in 2019 for mentoring more than 15 women-led startups and for her work on the #biascorrect campaign that promotes women in leadership. She was also recognised in Ad Age’s Global Leading Women Class of 2023, The List in 2024, and served as juror for Spikes Asia and Mad Stars 2024.
Tawana has held leadership roles in the Singapore Inclusion Council at Meta, the IAB SouthEast Asia & India Board, and currently serves on the boards of IAA SEA and the Ronald McDonald House in New York City. Originally from New York, she now lives in Singapore with her husband and daughter.
The Abby Awards 2026, presented by The One Club | The One Show, will be held during Goafest 2026 from 20 to 22 May in Goa, celebrating creativity across the region.
