MAM
Sony adds 2 associate sponsors for Indian Idol
MUMBAI: Sony Entertainment Television (Set) has roped in two more associate sponsors for its popular singing reality show, Indian Idol, that airs from 1 June.
Nissan Motors and Ambuja Cement add to the list of associate sponsors that include Flipkart.com, TVS Tyres, Vivel, Max New York Life Insurance, Amul Macho, Sunsilk and Suzuki Motorcycle. Close Up is the presenting sponsor of the show while it is powered by MTS.
The ad inventory for the 26-episode weekend property is almost running full. Indian Idol will air at 8.30 pm on Fridays and Saturdays.
MSM president network sales, licensing and telephony Rohit Gupta told Indiantelevision.com that only few slots are available for advertisers. “We will be selling that soon,” he added.
Indiantelevision.com earlier reported that Set is targeting advertising revenue of Rs 900 million from the sixth edition of the Indian Idol.
The show will be hosted by Hussain and Mini Mathur.
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Sony eyes ad rev of Rs 900 mn from Indian Idol
Brands
Jubilant Foodworks to end Dunkin’ franchise in India
Pizza chain operator will not renew agreement when it expires at end of 2026.
MUMBAI: When the doughnuts stop turning and the coffee goes cold, even a global giant like Dunkin’ can find the Indian market a tough brew to crack. Jubilant Foodworks has decided not to renew its franchise agreement with Dunkin’ when the pact expires on 31 December 2026, according to a Reuters report. The operator, best known for running Domino’s outlets in India, said it would evaluate options for its existing Dunkin’ stores, including a potential sale or transfer of franchise rights, in consultation with the US-based brand.
The decision follows years of underperformance in a market where local tastes and intense competition have made it difficult for international coffee-and-doughnut formats to gain traction. Jubilant, which has increasingly focused on its core pizza business and newer bets like Popeyes, indicated that the exit would not materially affect its financial or operational position.
Dunkin’ accounted for just 0.61 per cent of Jubilant’s revenue in the fiscal year ending 2025 and recorded a loss of approximately Rs 191 million, according to a regulatory filing. The company operated 27 outlets as of December 2025, having shuttered seven stores over the preceding year.
The retreat comes even as Jubilant’s broader business shows signs of momentum. The company reported a 65 per cent rise in quarterly profit for the October to December period, reaching Rs 70.9 crore, up from Rs 42.91 crore a year earlier.
For Jubilant, the exit reflects a sharpening strategic focus. For Dunkin’, it marks another setback in a market that has proven resistant to imported café concepts without significant localisation.
In the cut-throat world of Indian quick-service restaurants, sometimes the sweetest deals are the ones you quietly walk away from leaving more room for the brands that truly rise to the occasion.
