MAM
Sony adds 2 associate sponsors for Indian Idol
MUMBAI: Sony Entertainment Television (Set) has roped in two more associate sponsors for its popular singing reality show, Indian Idol, that airs from 1 June.
Nissan Motors and Ambuja Cement add to the list of associate sponsors that include Flipkart.com, TVS Tyres, Vivel, Max New York Life Insurance, Amul Macho, Sunsilk and Suzuki Motorcycle. Close Up is the presenting sponsor of the show while it is powered by MTS.
The ad inventory for the 26-episode weekend property is almost running full. Indian Idol will air at 8.30 pm on Fridays and Saturdays.
MSM president network sales, licensing and telephony Rohit Gupta told Indiantelevision.com that only few slots are available for advertisers. “We will be selling that soon,” he added.
Indiantelevision.com earlier reported that Set is targeting advertising revenue of Rs 900 million from the sixth edition of the Indian Idol.
The show will be hosted by Hussain and Mini Mathur.
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Sony eyes ad rev of Rs 900 mn from Indian Idol
Brands
Reliance Consumer Products partners with Fazer for premium chocolates in India
MoU signed during Finnish President’s visit to leverage RCPL’s distribution for Fazer brands.
MUMBAI: Reliance just added Finnish chocolate to its sweet spot because when the land of saunas meets the land of spices, the result is a premium bar that melts borders. Reliance Consumer Products Limited (RCPL) has signed a memorandum of understanding with Finnish food company Fazer to manufacture, market and distribute Fazer’s premium branded chocolates across India. The agreement was formalised during Finnish President Alexander Stubb’s state visit to India on 7 March 2026.
The long-term strategic partnership combines Fazer’s heritage recipes, quality standards and global chocolate expertise with RCPL’s massive distribution network reaching nearly three million retail outlets nationwide. The collaboration aims to introduce Fazer’s well-known premium products to Indian consumers while strengthening business ties between the two nations.
Reliance Consumer Products Limited director T. Krishnakumar said, “By combining Fazer’s globally trusted brands and manufacturing excellence with RCPL’s local production capabilities, robust distribution network and deep consumer insights, we are well positioned to bring world-class products to Indian consumers and elevate the overall category experience.”
Fazer president and CEO Christoph Vitzthum added, “With RCPL handling commercialisation and distribution in India, we can establish a premium position in the chocolate market and create a foundation for a broader nationwide rollout.”
Since its launch in 2022, RCPL has steadily expanded in the confectionery segment by reviving legacy Indian brands such as Ravalgaon, Toffeeman, Pan Pasand and Lotus Chocolate Company. Fazer, a major player in the Nordics, Baltics, Poland and China with exports to over 40 countries, sees India’s fast-growing chocolate market as a key opportunity.
In a country where chocolate is no longer just a treat but a growing daily indulgence, this tie-up isn’t just about bars, it’s about blending Nordic precision with Indian scale to sweeten the next chapter of the confectionery story.
