Ad Campaigns
Sonu Sood stresses on fitness in Krishna’s Herbal and Ayurveda’s first TVC
Mumbai: With the pandemic coming into our lives, the world’s focus has been shifting towards good health and immunity. The first TVC from the Ayurveda brand, Krishna’s Herbal and Ayurveda focuses on this very aspect. Featuring the Bollywood actor Sonu Sood, the TVC shows the actor emphasising the importance of fitness.
The company had roped in the actor as its brand ambassador in June 2021. In this brand film, the actor shares that ‘Fitness mujhe virasat mein mile hai’ and talks about his journey of practicing healthy habits. He recalls how he was driven by fitness and the passion for making something happen in every phase of his life. ‘Sonu beta fit banega, tabhi to super hit banega,” the actor says in the television commercial.
“We are delighted to associate with Sonu Sood as he knows the importance of health and how Ayurveda helps in the fitness process. We think he is the best person to feature in our TVC and communicate the brand’s message,” said Krishna’s Herbal and Ayurveda founder Shrawan Daga.
Founded in 2007, Krishna’s Herbal and Ayurveda, is a Jodhpur-based manufacturer and supplier of Ayurvedic juices, medicines, churna, and herbal beauty products, among other 150 SKUs. With a pan-India presence, the brand plans to expand its business to Poland, the UK, America, and Israel, said the statement.
The products are also available at all Ayurvedic and medical outlets across the country and on e-commerce sites such as Amazon, Flipkart, 1MG, BigBasket, JiomMrt, Netmeds.
Ad Campaigns
Amazon Ads maps 2026 as AI and streaming rewrite ad playbooks
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.








