Ad Campaigns
Sonu Sood becomes Rebalanz VITORS’ brand ambassador with Dr Reddy’s
Mumbai: Dr Reddy’s Laboratories Ltd. announced that it has roped in fitness enthusiast, actor and philanthropist, Sonu Sood as its brand ambassador for Rebalanz VITORS. It has also released a new TV campaign starring him that sends out the message of making an informed choice for an active lifestyle.
Launched in 2018, Rebalanz VITORS has grown rapidly to occupy a significant market position in the Ready-to-Serve fruit beverage segment, among existing and new players. Rebalanz VITORS with essential electrolytes and minerals help replenish essential salts in the body. It comes with 38 per cent less sugar. While a healthy diet and daily exercise are vital to living a healthy lifestyle, it is equally important to keep one-self hydrated. Due to the exertion of exercises and sports, the body gets dehydrated via excessive sweating. Rehydration is necessary to enhance energy and help overcome fatigue. Rehydration is achieved more effectively when electrolytes are added to the rehydration fluid. Replenishing electrolytes is pivotal in managing dehydration Rebalanz VITORS is available at chemist stores in Andhra Pradesh, Telangana, Karnataka and Orissa and on Big Basket. It comes in two different refreshing flavours – Apple and Orange.
Sonu Sood said, “I am delighted to be partnering with Dr Reddy’s, a brand which echoes my views on fitness and adopting a healthy lifestyle. I have always advocated making the right choices in life and trust Rebalanz VITORS to be the perfect rehydration partner for all health-conscious enthusiasts.”
Dr Reddy CEO –of branded markets (India & Emerging Markets) M.V. Ramana said, “Sonu Sood is known for his dedication to fitness and health. We are happy to partner with him and announce the face of Rebalanz VITORS. With increasing consciousness in India about health and healthier alternatives for daily nutrition, Rebalanz VITORS becomes the partner to help in rehydration. Through the association, we are happy to engage with more consumers and help them make an informed choice, in keeping with our purpose of ‘Good Health Can’t Wait’”.
The TVC campaign was conceptualised and executed by TBWA Worldwide. The campaign is live and being aired on TV in Andhra Pradesh, Telangana, Karnataka and Orissa.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
