MAM
Some learning, some entertainment, some fun – the secret sauce of tackling the lockdown time
COVID-19 has changed the way companies used to work in India and across the world. With work from home programs and remote work policy, a lot of Indian companies are determined to sail through this crisis. While building a robust technical infrastructure to continue 'business as usual' is necessary, learning and upskilling have become paramount amidst all the chaos. Taking care of our wellbeing and mental health is equally critical.
Building talent
According to a report by McKinsey Global Institute, by 2030, as many as 375 million workers globally will have to master fresh skills as their current jobs evolve alongside the rise of human-machine partnership. Also, another recent one 'Workplace Learning Report’ by LinkedIn suggested that 2019 was the year of the skills gap.
The current pandemic is taking a toll on SMEs, start-ups and large corporates but some of them are going the extra mile to support their employees and adjust to the ‘New Normal’. Prasad Shejale, Founder & CEO, Logicserve Digital said, “While we all try to find our balance to navigate this crisis – whether at the global, country, organisational or individual level; we must continue to learn and upskill. It's time that the leaders adopt an agile mindset and offer an opportunity for their workforce to learn critical skills relevant in this digital age.”
“We, at Logicserve Digital, have started virtual learning classes and our teams are trying their best to remain focussed on acquiring new skills. It gives me immense pleasure to share that a lot of logimates used the lockdown time to learn new skills while continuing their routine work and, we now have 100+ Google certified professionals in the company. I would like to congratulate all team members for their enthusiasm and continued commitment towards learning and growing in these challenging times too,” he added.
The 100+ Google certified professionals, which includes 107 Search Professionals and 115 GAIQ professionals, have completed 200+ certifications.
Knowledge Sharing
A strategic approach with a long-term outlook can result in a greater unity of purpose for organisations as well as communities. While the governments all over the world are keeping no stone unturned in helping each other dVUCAuring these crises, it’s time that the corporate industry leaders join hands as they re-draw the business playbook.
“It is more apparent now than ever that we live in a (Volatile, Uncertain, Complex and Ambiguous) world. This unsettling situation is impacting our personal as well as professional lives alike, and it’s time for industry leaders to act together. I do not doubt that if the entire marketing fraternity collaborates, we will emerge stronger,” added Prasad.
Alongside this belief, Logicserve Digital has started organising Digital Marketing Masterclass with the purpose of sharing knowledge with the fraternity and clients. "After an overwhelming response of the first session, we look forward to more sessions scheduled this month on varied topics covering GCM, Advance Google Analytics, Adobe Ecosystem, GMP overview, Enhancing UI via AMP and PWA, etc. Furthermore, I am glad that out of the many strategies being included as a part of the masterclass initiative, cause-led campaign approach coupled with snackable content continues to be one of the top subjects appreciated by industry colleagues,” said Prasad.
Reigniting Hobbies
The lockdown time has been really stressful and challenging in many ways. It is very essential to be calm and relax while ensuring that we take care of our mental health too. One of the simplest ways to do that is to indulge in some activity that we enjoy, any hobbies that we have. Multiple researches suggest that people with hobbies have lesser chances of suffering from stress, depression, etc. Logimates have aptly used the lockdown time to do things they enjoy, reignite their hobbies, relive their passions. It feels great to see the pool of talent we have. And the fact that these activities make us feel happier in these tough times is definitely a bonus.
Better Tomorrow
Considering the deep internet penetration in our country with the availability of mobile phones, the new-age consumers are already very active in the virtual space. While digital offers a huge potential for companies to navigate this global pandemic, leaders must act promptly in the interest of their employees and business sustenance. Learning, upskilling and industry togetherness through knowledge sharing will play a huge role in defining the future course.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
