MAM
Somany Ceramics styles Mumbai Airport
Somany Ceramics Limited, an internationally acclaimed organization that specializes in ceramics and allied products segment and known to be a leader in design and innovation, has recently executed an outdoor campaign at Mumbai International Airport.
The campaign was done in association with Times OOH to target niche flying travellers to promote, Germ Shield tiles powered by Germ Shield Technology at the Domestic Departure, SHA of T2, Mumbai Airport.
Somany chose to place its ad on multiple media units installed at the domestic departure security check-in of the Mumbai Airport to captivate the attention of departing fliers. The units presented the Somany Tiles and Bathware’s brand campaign focusing on the patented hard coat technology VC Shield which is ‘Built to Last’.
Somany Ceramics marketing head Vivek Gupta says, “Airport media is so substantial to us. The premium pillar media located at security check-in area are very strategically placed, and it will give a big boost to Somany as a brand to entice passenger’s eyeballs when they are waiting for security frisking. The brand campaign with Salman Khan will also showcase Somany’s humble and rooted approach with the tag line “Zameen se Judey”. Moreover, Salman’s personality, will help bring forth campaign’s essence, which is, ‘no matter how high you soar or how successful you are, you should always be rooted & remain grounded.”
“We are proud to partner Somany Ceramics in delivering such impactful branding exercise that would have a long-lasting positive association in the minds of the passengers.Airport advertising has offered brands a niche target audience, which no other medium can offer with such low distraction and high dwell time. The current situation has led to even higher dwell times at the airports due to the safety measures.” said Times OOH Sumit Chadha.
MAM
PwC India announces leadership change in Deals practice
Shashank Jain steps down as co-leader after nearly three decades with the firm.
MUMBAI: When one dealmaker steps off the pitch, another is ready to take the baton because in the fast-moving world of transactions, the game never really stops. PwC India has announced a leadership transition in its Deals practice, with Shashank Jain stepping down from his role as co-leader to pursue an opportunity in the industry. The practice will continue to be led by Mohit Chopra, ensuring continuity and sustained growth momentum.
PwC India partner and leader for advisory dinesh Arora paid tribute to Jain’s contributions. “We deeply appreciate the significant contributions made by Shashank over close to three decades he has spent with PwC, particularly his defining role in shaping and strengthening our Transaction Services practice in India,” he said. Arora highlighted Jain’s support for clients through some of the most complex and significant transactions in the Indian market, noting his deep technical expertise, sound judgment and nuanced understanding of the evolving M&A landscape.
The Deals practice remains a key growth driver for PwC India, and the firm expects continued expansion under Mohit Chopra’s leadership. He will continue to guide clients through complex transactions and transformational business moments, building on the strong foundation established over the years.
Reflecting on his journey, Shashank Jain said, “I have had an exceptional journey at PwC. I owe my growth and learning to the nurturing environment and leadership development that PwC provided.” He added that he had been working closely with Mohit and the larger team to ensure a smooth transition and expressed confidence that Chopra would take the Deals practice to newer heights.
From intern to respected deals leader, Shashank Jain has clearly closed many successful transactions and now, it seems, he’s ready to strike a new deal of his own.
