MAM
Sohail Khan appointed Columbus India’s business head – West
MUMBAI: Columbus India, the digital agency of Dentsu Aegis Network, has appointed Sohail Khan Qadri as business head – West.
Khan joins the agency to lead Columbus India’s digital agency on record (AOR) business in western India. He will report to Nitin Sabharwal, chief business officer, Columbus India.
Khan has 18 years of experience in digital communication, digital AOR, content marketing solutions, social media optimisation and marketing, search engine marketing, digital media planning and buying, mobile media, and technology and start-ups.
Khan has worked with vMobo Mobile, DGM India, R K Swamy BBDO, Tribal DDB India, Lintas and Interactive Realities. He has worked across businesses into telecom, consumer electronics, retail, auto, FMCG, BFSI, sports, healthcare, public policy and governance. His last stint was at iRealities where he was appointed as business director.
In his current role, Khan will focus on building the digital AOR business for Columbus India. As business head for western India, he will be actively involved in crafting a roadmap for the growth of the digital AOR business across key categories such as BFSI, e-commerce, brand commerce, education and FMCG.
Commenting on his assignment, Khan said, “The digital consumer is evolving, and so are the channels to reach them online. Traditional AOR business has been more focused on being campaign driven with digital coming at the far end of the planning process, largely implementing the strategies driven by a much larger mainline agenda. We are seeing that often the digital strategy lacks cohesion between key elements such as business objective, communication objective, campaign objective, channels of execution, consumer experience, content, technology and brand performance. Columbus is in a unique position to stitch all these pieces together to offer brands a digital AOR that blends the elements of communication, content, creative, media, social, search, performance and finally sales through a cohesively designed and executed digital strategy”
Sabharwal added, “We have set up Columbus to continuously adapt and adopt the latest digital trends and practices and give a holistic and seamless solution to our clients. With Sohail joining us, we are sure of pushing the envelope even further with much deeper insights and solutions to deliver against the client’s objectives.”
Brands
33 per cent of women believe the salary scale is rigged: Naukri report
Voices @ Work study finds rising calls for equal pay audits and lingering bias
MUMBAI: Progress may be visible in India’s workplaces, but many women still feel the need to tread carefully. A new report by Naukri reveals that one in two women hesitate to disclose marriage or maternity plans during job interviews, worried that such information could influence hiring decisions.
The findings come from the second edition of Naukri’s annual Voices @ Work International Women’s Day report, titled “What Women Professionals Want.” Drawing insights from more than 50,000 women across over 50 industries, the survey sheds light on evolving workplace aspirations alongside the biases that continue to hold women back.
One of the report’s most striking insights is the growing demand for equal pay audits. The share of women calling for regular pay parity checks has climbed to 27 per cent this year, up from 19 per cent a year ago. The demand now stands alongside menstrual leave as the most sought after workplace policy.
Interestingly, the call for pay transparency grows louder higher up the income ladder. Nearly half of women earning between Rs 50 lakh and Rs 1 crore annually say equal pay audits are a priority, suggesting that pay gaps become more visible as women move up the career ladder.
At the same time, confidence and ambition appear to be rising. About 83 per cent of women say they feel encouraged to pursue leadership roles, a significant jump from 66 per cent last year. Cities in southern India appear particularly supportive, with Hyderabad leading the way as 86 per cent of respondents there reported encouragement to step into leadership positions. The education sector recorded the highest sense of encouragement at 87 per cent.
Yet the report also highlights a growing trust deficit around pay equity. Nearly one in three women, or 33 per cent, say they do not believe men and women are paid equally at their workplace. That figure has risen from 25 per cent last year, pointing to widening perceptions of disparity as careers progress.
Bias in hiring and promotions continues to be the biggest hurdle. About 42 per cent of respondents say workplace bias is the main challenge for women from diverse backgrounds. The concern is consistent across major metros, with Chennai and Delhi NCR reporting similar levels.
Reluctance to discuss personal milestones during hiring processes is also widespread. While 34 per cent overall said they hesitate to share marriage or maternity plans in interviews, the anxiety increases with experience. Among professionals with 10 to 15 years of work experience, the figure rises to 40 per cent.
Info Edge group CMO Sumeet Singh, said the data reflects both progress and unfinished work. “Behind every data point in this report is a woman who is ambitious. The fact that 83 per cent feel encouraged to lead is something to celebrate. However, the fact that one in two still hide their marriage or maternity plans in interviews tells us the work is far from done. As India’s leading career platform, it felt not just important but necessary for us to shine a light on these gaps through the second edition of our report,” he said.
The report suggests that while ambition among women professionals is growing, structural changes around pay transparency, fair hiring and supportive policies will be key if workplaces hope to keep pace.
