Brands
Soha Ali Khan puts an end to festive FOMO with a luxurious Behrouz Biryani feast
Mumbai: Rebel Foods, the world’s largest internet restaurant company’s homegrown brand Behrouz Biryani has announced its collaboration with actress and content creator, Soha Ali Khan for its Diwali campaign FOMO – Fear of missing out. With this campaign, Behrouz Biryani aims to transform the FOMO sentiment into joyful celebrations by sharing insights into the collective curiosity about celebrity revelry. Under this, Behrouz is providing an enchanting insight into the luxurious Diwali festivities hosted at the Pataudi residence.
To embrace the royal lineage, Soha Ali Khan extends a royal invitation to celebrate the Diwali feast with Behrouz Biryani; turning the desire for an extraordinary experience into a doorstep-delivered celebration. With a commitment to delivering a seamless and comprehensive Diwali experience, the collaboration will ensure that no aspect of the festive splendour is overlooked, promising an immersive and unparalleled celebration accessible to all.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
