MAM
Software helps ad, PR agencies demonstrate ROI
PITTSBURGH : H2, a leading integrated marketing and Internet solutions firm, is licensing proprietary new software designed to help advertising and public relations agencies demonstrate real return on investment (ROI) to their clients.
WebPerformer is the first tool of its kind to offer marketers and their clients a way to unite, analyse and understand all their online marketing efforts in one easy-to-read, graphical report. For the first time, search engine optimiation, e-mail marketing, web site traffic analysis and online advertising results can be viewed holistically, at the click of a mouse.
With WebPerformer, marketers can see a client’s e-marketing results month-by-month and even over the year. WebPerformer’s Search Engine Optimisation function shows marketers how a client’s web site ranks on every major search engine, demonstrating which search terms are high ranking and where rankings could be improved. Its online advertising analysis capabilities allow marketers to see how ads have performed, by campaign, and spanning the year.
The tool’s resource library and online newsletter keep marketers and their clients up on the very latest in online marketing news.And because WebPerformer is customised to reflect an agencies’ brand, PR and advertising agencies can increase value and strengthen client relationships.
Clients need to know they are getting a genuine return on their online marketing dollars, quickly and clearly. They don’t have time to weed through complex and often irrelevant data, or access several different analysis tools to uncover the answers they need. And that’s why WebPerformer was developed. It’s by marketers, for marketers and therefore clients can understand their progress instantly. Agencies and companies alike have been effectively using WebPerformer for over a year.
Brands
Magnum Ice Cream Netherlands takes control of Kwality Wall’s India from Unilever
61.9 per cent stake transfer reshapes ownership as Unilever exits promoter role
MUMBAI: Kwality Wall’s (India) Limited has entered a new chapter, with The Magnum Ice Cream Company HoldCo 1 Netherlands B.V. acquiring a controlling 61.9 per cent stake from a clutch of Unilever PLC-led entities, marking a significant shift in ownership.
The transaction, completed on March 30, 2026, follows a share purchase agreement signed in June 2025. The incoming promoter picked up over 145 crore equity shares, effectively taking control of the company and being formally classified as its new promoter under regulatory norms.
As part of the deal, the outgoing promoter group, including Unilever Group Limited and its affiliated entities, has fully exited its shareholding in the company. They have now been reclassified from promoter to public shareholders, closing a long-standing association with the ice cream business in India.
The board of Kwality Wall’s (India) Limited took note of the ownership change and approved a series of leadership updates alongside it. Ritesh Tiwari stepped down as director, while Abhijit Bhattacharya was appointed as chairperson and additional non-executive director. Tahir Toloy Tanridagli also joined the board as an additional non-executive director.
The reshuffle signals a broader strategic reset as the Magnum-led entity looks to steer the brand’s next phase of growth in India. The transition has been carried out in line with regulatory requirements, including disclosures tied to the open offer and reclassification norms under market regulations.
With Unilever stepping back and Magnum stepping in, Kwality Wall’s India is effectively getting a fresh scoop of leadership and direction. The coming months will reveal how the new promoter plans to scale the brand in one of the world’s most competitive ice cream markets.
