MAM
Socxo launches social media marketing tool ‘Socxly’ in India
Mumbai: Bangalore based brand advocacy platform, Socxo, has announced the launch of ‘Socxly’ in India. It is an organic social marketing platform for products and acts as a one-stop tool for content marketers and creators.
Socxly is the next level of short links, which is a need in today’s expanding digital media universe. It aims at being a game-changer tool for content creators and marketers who use ‘short links’ for social posts, to differentiate their content in today’s ever-demanding social media universe.
Besides helping marketers create quick short links with ‘Branded URLs’ on its web and mobile app, Socxly offers a fully integrated set of features to make the short links ‘smarter’ for social sharing and posting, by allowing marketers to configure the short links as clickable social cards, insert a call to action banners & pixel retarget codes, embed UTM & URI parameters for any brand/non-brand content including file-based links.
This is the first time that a ‘short link’ tool generator has been built with distinctive and well-defined features that have always been a latent need for marketers but never addressed clearly within a single content marketing tool. Posting content using random ‘short links’ and pictures is a routine for most social marketers as part of their organic social marketing. But, simply posting short links and pictures without the context of user action on the post, click-based measurement and attributes is an opportunity lost in social marketing.
The key objective for social posting is to drive awareness/demand/lead generation by attracting users to view the posts, and activate them to engage, click and take the users to the intended landing pages for conversion/sales.
Socxly also offers a first of its kind ‘organic social campaigns’ feature, to drive social referral marketing for customer advocacy, employee, or partner referral marketing on social media.
Speaking about this new product Socxo co-founder and CEO Sudarsan Rao said, ‘We realized that content/social marketers were underutilizing the power of social media and were dependent on multiple tools to run their organic content posting on their social pages. Socxly is an attempt to offer a single point solution to marketers for all their ‘organic social marketing and campaign’ efforts and along with its core tool Socxo, to increase the value of their content marketing by further distributing/amplifying through trusted influencer/brand advocacy.”
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
