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Sociowash bags creative mandate for Big Bazaar
Mumbai: Creative digital agency Sociowash has won the social media mandate for Big Bazaar. The mandate, which was won through a competitive pitch process, will be managed by the agency’s Mumbai office.
With digital presence taking a higher priority for all the brands out there, Big Bazaar plans to amplify its social reach through platforms like Facebook, Instagram and more with content that is more relatable and helps strike a conversation with the target audience, said the brand in a statement.
“We are delighted to be partnering with Sociowash for our social media marketing mandate. Their team brought in new ideas, as well as a clear distinction in strategy across Instagram, Facebook, and Twitter. We are quite excited, and confident that working with Sociowash will help us create stronger engagement with our audience,” said Future Group CMO Pawan Sarda.
As part of the mandate, Sociowash will be responsible for social media and performance marketing assets. This consists of strategising for and amplifying their social media presence across Instagram and Facebook with the key objective of increasing engagement and brand recall, said the statement. The agency will be working closely with the marketing team at Big Bazaar to implement strategies that are aligned with the brand’s goals, it added.
“We are thrilled to add such a household name to our roster of clients while strengthening our presence in India. Our expertise will be focused on effectively communicating the brand’s purpose to a wide range of audiences,” said Sociowash co-founder Pranav Agarwal.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
