MAM
Social Samosa award-winners announced
MUMBAI: Social Samosa, one of India’s leading news aggregator on social and digital media industry, has announced the winners of its first edition of Best Social Media Brand Awards, via a Facebook Live stream event.
The first edition of the awards saw entries from more than 130 brands across 16 categories which include Automobile, Cement, B2B, Beauty, BFSI, eCommerce, Education, FMCG, Food & Beverage, Healthcare, Media, Real Estate, Retail, Tourism & Hospitality, Technology, and Telecom.
The journey of creating this formidable benchmark for the social media industry involved a pragmatic analysis of the nominated brands’ engagement on key social media platforms using Unmetric, a rigorous evaluation across parameters from our distinguished Jury Members and Social Media Voting powered by Newsfeed to adjudge the brand’s popularity among social media savvy users.
Social Samosa head Hitesh Rajwani said, “We thank all our participants and winners from the entire team at Social Samosa. We hope to scale to larger heights in our next edition.”
Dentsu Aegis Network chairman & CEO – south Asia and Posterscope chairman Ashish Bhasin said, “The quality of their work was good and the jury had a tough time choosing the winners.”
Hungama Digital Services shared CEO & CCO Carlton D’Silva, commented, “Digital Advertising being a part of our daily lives, most of the entries seemed very familiar to me but I was enlightened by the thinking behind most of the winning campaigns. I particularly liked the Ola and the Zomato Campaigns.”
Brand curator Lata Subramanian said, “I hope that these brands serve as case studies to help other marketers understand the role social media can play in building brands.”
Social Samosa had partnered with Unmetric to power the Best Social Media Brands Index, Treize Communications for media outreach and Newsfeed SmartApps for online voting.
Brands
HP launches Smart Champs learning game show with JioStar for students
Sanya Malhotra hosts quiz series blending fun, learning and prizes
NEW DELHI: HP India has teamed up with JioStar to launch HP Smart Champs, a new learning-based game show designed to make education engaging for school students across the country.
Hosted by Sanya Malhotra, the 10-episode series brings together students from Grades 5 to 9, who compete in teams through quiz and puzzle-based challenges that test knowledge, logic and teamwork. The show will begin streaming on JioHotstar from April 11 and will premiere on Nick on April 18, with weekend episodes airing at 7 PM.
Powered by HP Smart Tank printers, the format integrates print-based learning into the gameplay, using worksheets, clues and visual problem-solving tools to encourage hands-on participation. The idea is to move students beyond rote memorisation and towards more applied, curiosity-led learning.
The competition promises high stakes, with winners set to receive a cash prize of Rs 10 lakh, while runners-up will take home Rs 5 lakh. Additional rewards include HP AI laptops, Smart Tank printers and accessories, while the winning school will be awarded an HP Smart Tech Lab.
Speaking about the initiative, HP India managing director Ipsita Dasgupta said, “At HP, we believe nurturing India’s youth is key to the country’s progress, and technology plays a foundational role in enabling this. With HP Smart Champs, we wanted to create something beyond traditional learning, a fun-filled platform where curiosity, creativity and critical thinking take centre stage.”
On the show’s reach, JioStar head entertainment sales Mahesh Shetty said, “HP Smart Champs reflects how children today learn through exploration and experience. With Nick and JioHotstar, we are creating a multi-screen approach that is both engaging and meaningful.”
Highlighting the role of print, HP India senior director print Satish Kumar said, “The show brings print-based learning to life in an engaging format, helping students develop deeper understanding through hands-on experiences.”
The journey to the finale began with participation from over 1,000 schools across 26 cities, narrowing down to 34 finalists who will compete in a studio showdown in Mumbai.
With its blend of entertainment, education and technology, HP Smart Champs is positioning itself as more than just a quiz show. It is a nationwide push to make learning interactive, accessible and, above all, a lot more fun.
