AD Agencies
Social Panga enters global market, opens office in Dubai
Mumbai: Social Panga, the integrated creative and digital marketing agency headquartered in Bangalore with offices in Delhi and Mumbai has expanded its presence in Dubai, UAE. This marks a significant step in the company’s global expansion plans.
Social Panga, was co-founded by Himanshu Arora and Gaurav Arora with a team of five people and today has grown to a strong team of 300 plus mafias across offices with presence in Mumbai, Delhi, Bangalore & now Dubai.
The move is aimed at better-serving clients in the region and taking advantage of the dynamic opportunities emerging in the Middle East.
With geographies diminishing and the demand for digital and creative solutions growing in global markets as well, the company has taken this step towards global expansion.
Speaking on the expansion, Social Panga co-founder Himanshu Arora said, “This step by us is a much thought over and planned decision. We have taken this step toward expanding our presence and bringing in new opportunities to India. The diplomatic relationship between India and UAE authorities are going strength to strength and we see this as a prodigious opportunity to grow ourselves and expand to global markets. We are excited and enthusiastic as we take this step to serve global brands in that geography.”
“There is massive scope of growth and exploring creative aspects in UAE markets. With our expertise and skill set in creative and new-age technology we look forward to doing path-breaking work in the region”, said Social Panga co-founder Gaurav Arora.
AD Agencies
Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
