Ad Campaigns
Social Beat Films launches video campaign for Livguard Energy’s Sine-Wave technology inverter
Mumbai: Social Beat Films, digital video marketing agency launched a digital campaign for Livguard Energy’s sinewave technology inverters that remain silent during power cuts. The campaign focuses on the daily struggles of the Indian middle class, which is precisely the target group for the prominent energy storage company.
This film is largely relatable to all parents who have struggled to put their children to sleep, especially in the hot summers in North India. It emphasizes the problems that people face with ‘not-so-efficient’ inverters that may be unreliable, unstable, and loud.
In this humorous video campaign, the father and the mother put their child to sleep and are relieved to see their child sleep. They both look happy to have succeeded in this strenuous task, but little did they know of the lurking power cut. The moment the power goes out, the fan turns on, making a creaky noise, thanks to the ordinary inverter. They both know what’s going to happen next. As soon as they hear the child cry, the wife gets angry and leaves the room, leaving the husband in charge of the task. If only he had installed Livguard’s latest sinewave technology-powered inverter, things would have been so much better for him.
Social Beat co-founder Vikas Chawla said, “The film hit the right chord with the target audience, as it reached over 1 million people on YouTube and more than 6.5 million on Instagram. Once again, Social Beat Films has successfully helped its clients achieve their marketing objectives.”
Livguard Energy digital head Ashish Sahani said, “Our campaign resonated with young parents, blending humor and addressing everyday challenges. Its success was evident in the heightened engagement and positive response from our target audience during the festive season.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
