MAM
Social Beat appoints Pavan Ramchand as chief human resource officer
Mumbai: On Monday, Pavan Ramchand was announced as next chief human resource officer for digital marketing company Social Beat.
With an experience of over two decades in talent acquisition, talent management, HR shared services and compensation, Ramchand will strengthen Social Beat’s HR practices and talent acquisition initiatives. His experience and global exposure leading large multi-functional teams across APAC and EMEA will greatly strengthen Social Beat’s executive team.
Ramchand has led a multitude of successful HR initiatives by working closely with executive teams, and moves from Syngene, a Biocon Group company. He will lead Social Beat’s initiatives to build and grow a futuristic, intellectual team of highly motivated, talented professional’s to realise its vision of ‘enabling brands rise to the impossible.’
Known for his deep insights, flexible approach and positive attitude, Ramchand brings diverse experience of having worked in oil & gas, mining, pharma, manufacturing and IT with multinational corporations like Royal Dutch Shell, Gartner.
Speaking on Ramchand’s appointment, Social Beat co-founder Suneil Chawla said, “We have set our sights on a progressive, people led future with significant growth driven by a highly capable, motivated team as the primary goal for our company. The immense exposure and experiential knowledge that Pavan brings to the table, will definitely play a key role in realising this goal.”
Commenting on his new role, Ramchand said, “I am excited to join Social Beat to lead the human resources functions. Our strong, people-centric culture and value system remains at the heart of everything we do. Strengthening this culture further through progressive and forward-looking people initiatives will be the priority to drive the growth of the company to achieve our goals.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
