Ad Campaigns
SoCheers Films’ unveils “Ab Dhadkane Hongi Tez” campaign for BGMI
Mumbai: SoCheers Films, a full-service films division of SoCheers (an independently-led creative digital agency), has unveiled their latest Digital Video Campaign (DVC) for BATTLEGROUNDS MOBILE INDIA (BGMI), the country’s most loved battle royale title. This captivating film titled “Ab Dhadkane Hongi Tez” not only captures the love for BGMI as the ‘IndiaKiHeartbeat’ within its gaming community but also invites players to immerse themselves in the game and experience relatable moments.
Designed to resonate with players of all age groups and genders, the recently unveiled Digital Video Campaign celebrates BGMI’s vibrant gaming community and the game’s ability to foster a strong sense of togetherness among its players. The film portrays a diverse range of individuals passionately engaging with BGMI, evoking feelings of excitement, and nostalgia.
Through its compelling storytelling, the film showcases the unity within the gaming community, highlighting how players from various walks of life, including college students, young parents, and father-son duos, form squads and play together. Resonating with players from far and wide, the content strikes a deep chord with the Indian gaming community, reigniting their passion for gaming.
The film was released on YouTube and Instagram, receiving an immense amount of love from the gaming community. In recent years, the gaming industry in India has experienced remarkable growth and popularity. Games like BGMI have successfully carved a niche for themselves, attracting a dedicated fan base that eagerly awaits new releases and relishes the immersive gaming experiences they offer.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
