MAM
Snow World Entertainment: Thrills meet innovation – redefining fun in India!
Mumbai: Since 2011, Snow World Entertainment has been on a thrilling journey, racing ahead in the amusement industry. With 500 dynamic team members, As the company mentioned we’re not just creating projects; we’re crafting experiences that go beyond imagination. From Snow World and The Game to XOXO – The Casual Lounge and Pink Wasabi, each venture is a testament to our commitment to delivering the perfect blend of adrenaline and elation. We’re not just a company; we’re a conduit for innovation and creativity, teaming up with global leaders to redefine Entertainment and Tourism across India. Get ready to experience entertainment like never before!
Indiantelevision.com spoke to Snow World Entertainment managing director Prasuk Jain a visionary entrepreneur with over three decades of diverse business expertise, driving a dynamic business empire at a relentless pace. As the brain behind Snow World Entertainment
On the establishment of Snow World Entertainment
Snow World Entertainment was started in 2011 and it has successfully been running the “Snow World” brand, including indoor snow-based theme parks in Mumbai, Navi Mumbai, Delhi, Ahmedabad, and other locations.
On the company’s mission, especially concerning the “Make in India, Make for World” narrative
Snow World Entertainment aims to revolutionise the amusement industry in India by introducing innovative and never-before-seen projects. The company is committed to creating experiential projects that are unique and world-class. The vision aligns with the “Make in India, Make for World” narrative by showcasing Indian creativity, technology, and entertainment concepts on a global stage.
On Snow World Entertainment incorporating cutting-edge technologies into its entertainment projects
The company revolves around cutting-edge technologies such as Virtual Reality, Simulation, Mechanical, Holographic, and Interactive elements. Snow World Entertainment ensures that its themed indoor gaming, bars, restaurants, adventure parks, and other entertainment offerings integrate the latest technological advancements to provide a one-of-a-kind experience.
On Snow World Entertainment’s strategic alliances with international partners and these partnerships contributing to the company’s projects
Snow World Entertainment’s strategic alliances with international partners are driven by the company’s enthusiasm to implement cutting-edge technologies and products. These partnerships aim to create landmark destinations in the fields of Entertainment and Tourism across the nation. The collaboration with world-class international corporations brings expertise and innovation, contributing significantly to the success and uniqueness of Snow World Entertainment’s projects.
On the key features that Snow World Entertainment aims to incorporate into its landmark entertainment destinations across India
The company envisions landmark entertainment destinations with features like Virtual Reality, Simulation, Mechanical, Holographic, Interactive elements, Themed Indoor Gaming and bars, Themed Restaurants, Adventure Parks, and more. Additionally, the proposed Experience Centers in major cities like Delhi and Mumbai aim to showcase India as a tourist destination.
On the distinguishing factors of the various entertainment destinations developed by Snow World Entertainment, and catering to different preferences and interests
Snow World Entertainment differentiates its entertainment destinations by offering a diverse range of experiences. This includes themed indoor snow parks with various snow sports, as well as The Game, a fusion of fun, entertainment, and dining, featuring go-karting tracks, themed restaurants, cafes, and bars. These varied offerings cater to different preferences and interests within the amusement and entertainment industry.
On Snow World Entertainment staying innovative and adaptive to changing trends in the hospitality and entertainment industry
The company stays innovative by constantly updating its offerings, introducing new games every six months, and adapting to evolving technologies. Snow World Entertainment also emphasizes the importance of staying updated, competitive, and profitable by launching new concepts and modifying existing ones based on global market trends.
On the company engaging in any social responsibility initiatives or community outreach programs
While the company currently doesn’t have specific projects in social responsibility or community outreach, it recognises the importance of such initiatives. The company remains open to exploring and implementing meaningful programs in the future, demonstrating a commitment to contributing positively to society.
On the future goals and expansion plans for Snow World Entertainment and envisioning the company evolving in the next three years
The future goals include building experience centres in major cities, contributing to making India a tourist destination, and constantly evolving with new concepts and technologies. The vision is to bring unique and never-before-experienced thrills, keeping up with international trends across all business verticals.
On the differentiating aspect of Snow World Entertainment from other entertainment and hospitality companies in the industry
Snow World Entertainment distinguishes itself by offering a wide range of experiences, from indoor snow parks to themed gaming and dining. The company’s commitment to incorporating cutting-edge technologies and constant innovation sets it apart, along with a vision to showcase India’s capabilities on a global scale. Additionally, the emphasis on work culture, employee well-being, and adaptability to market changes contribute to its uniqueness in the industry.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
