MAM
Snitch partners with EcoReturns to reduce its returns using Gen AI
Mumbai: In a strategic move, Snitch, the Shark Tank-featured fashion brand, has teamed up with EcoReturns to revolutionise its return processes. Led by Siddharth Dungarwal, the founder of Snitch, this partnership is a big step forward in making the fashion industry more efficient, sustainable, and satisfying for customers.
Currently managing a 50,000 sq ft in-house warehouse and an extra 50,000 sq ft warehouse via a 3PL, the brand, according to information from ETRetail, is making a significant investment of Rs 5 crores to expand its warehousing capacity by an additional one lakh sq ft.
In their growth plan, Snitch isn’t just adding more space; they’re using technology to boost efficiency. The goal is to handle a whopping 20,000 shipments daily during one work shift, and they plan to achieve this by adopting the latest technologies. One of the major technological enhancements Snitch is embracing is the integration of EcoReturns, an AI-powered returns management solution.
EcoReturns utilises the advanced capabilities of Gen AI, ensuring a smooth and user-friendly process for customers initiating return and exchange requests. The innovative solution automates the returns and exchange process and marks a significant step towards reducing return rates.
Snitch founder Siddharth Dungarwal emphasises the importance of technology in this strategic move. He states, “We are bringing in a lot of technology, including AI, to improve and make the processes efficient. EcoReturns has been instrumental in our journey to elevate customer satisfaction while optimising our operations.”
“Our fundamental goal has always been to deliver outstanding experience to our customers. Leveraging EcoReturns’ AI capabilities, we’ve significantly improved the customer experience, particularly in terms of returns and exchanges”, Snitch CMO Chetan Siyal added.
The collaboration between Snitch and EcoReturns is set to create new standards in the retail world, showing great possibilities when brilliant strategies are combined with smart AI solutions. As the fashion brand gears up for an exciting phase of growth, this partnership demonstrates how innovation and customer-centric approaches can redefine industry standards. EcoReturns developed by Saara, is supported by prominent VC firms such as Binny Bansal-backed 021 Capital and 9Unicorns.
Brands
Radico Khaitan appoints Kunal Madan as chief marketing officer
Promotions signal focus on premium spirits, global expansion and homegrown leadership
UTTAR PRADESH: Radico Khaitan has elevated two long-serving insiders to its top leadership team, signalling a bold push into premium spirits and global markets. Kunal Madan steps in as chief marketing officer, while Sudhir Upadhyay takes charge as chief sales officer, both part of what managing director Abhishek Khaitan calls a consciously built next-generation leadership bench.
“At Radico Khaitan, our growth has always been powered by people,” Khaitan said. “True leadership is not imported, it is cultivated.” He added that empowering internal talent ensures continuity while keeping the company globally competitive and future-ready.
Madan, with over 20 years of experience across global sales and marketing, will drive brand architecture, marketing strategy, and the premiumisation agenda, including travel retail. Upadhyay, who has 25 years in the industry and was most recently national sales head, will oversee distribution expansion and execution across markets.
The leadership reshuffle comes amid Radico’s intensified focus on premium spirits, a segment driving higher margins and international growth. Last year, Ajay Kakkar was brought on to head the Premium On-Trade vertical, targeting modern and institutional channels to boost presence in high-growth segments.
Meanwhile, Amar Sinha stepped down as chief operating officer after contributing across multiple growth phases. Khaitan acknowledged Sinha’s role in supporting the company’s trajectory, while Sinha described his tenure as “an absolute privilege,” crediting Khaitan’s leadership for shaping the company’s strategic direction.
With a homegrown leadership bench and a clear premium agenda, Radico Khaitan is set to accelerate its global expansion while doubling down on brand elevation and market impact.
