MAM
Snitch partners with EcoReturns to reduce its returns using Gen AI
Mumbai: In a strategic move, Snitch, the Shark Tank-featured fashion brand, has teamed up with EcoReturns to revolutionise its return processes. Led by Siddharth Dungarwal, the founder of Snitch, this partnership is a big step forward in making the fashion industry more efficient, sustainable, and satisfying for customers.
Currently managing a 50,000 sq ft in-house warehouse and an extra 50,000 sq ft warehouse via a 3PL, the brand, according to information from ETRetail, is making a significant investment of Rs 5 crores to expand its warehousing capacity by an additional one lakh sq ft.
In their growth plan, Snitch isn’t just adding more space; they’re using technology to boost efficiency. The goal is to handle a whopping 20,000 shipments daily during one work shift, and they plan to achieve this by adopting the latest technologies. One of the major technological enhancements Snitch is embracing is the integration of EcoReturns, an AI-powered returns management solution.
EcoReturns utilises the advanced capabilities of Gen AI, ensuring a smooth and user-friendly process for customers initiating return and exchange requests. The innovative solution automates the returns and exchange process and marks a significant step towards reducing return rates.
Snitch founder Siddharth Dungarwal emphasises the importance of technology in this strategic move. He states, “We are bringing in a lot of technology, including AI, to improve and make the processes efficient. EcoReturns has been instrumental in our journey to elevate customer satisfaction while optimising our operations.”
“Our fundamental goal has always been to deliver outstanding experience to our customers. Leveraging EcoReturns’ AI capabilities, we’ve significantly improved the customer experience, particularly in terms of returns and exchanges”, Snitch CMO Chetan Siyal added.
The collaboration between Snitch and EcoReturns is set to create new standards in the retail world, showing great possibilities when brilliant strategies are combined with smart AI solutions. As the fashion brand gears up for an exciting phase of growth, this partnership demonstrates how innovation and customer-centric approaches can redefine industry standards. EcoReturns developed by Saara, is supported by prominent VC firms such as Binny Bansal-backed 021 Capital and 9Unicorns.
MAM
Manappuram Finance appoints Sreekanth P V as group head – operations
22-year veteran from Bajaj Finance to drive efficiency and customer experience.
MUMBAI: Manappuram Finance just upgraded its operations engine because when customer delight needs turbocharging, even the gold loans get a smoother ride. Manappuram Finance Ltd has appointed industry veteran Sreekanth P V as group head for operations & customer experience at the grade of president. In his new role, Sreekanth will lead efforts to strengthen operational efficiency, enhance customer experience, streamline processes, drive service innovation and scale the company’s digital ecosystems across all business verticals.
Sreekanth brings over 22 years of experience in operations management, digital platforms, product innovation and customer experience within the financial services sector. Most recently he served as deputy executive vice president for digital platforms at Bajaj Finance Ltd, where he led the development of a unified app and web platform strategy and built a cohesive digital ecosystem.
Manappuram Finance, chairman and managing director V. P. Nandakumar said, “We are pleased to welcome Mr Sreekanth P V to the leadership team. He brings extensive experience in operations management, digital platforms and customer experience. As we continue to strengthen our operational capabilities and enhance customer engagement, his expertise will play an important role in driving efficiency, innovation and service excellence across the organisation.”
The appointment reflects Manappuram Finance’s ongoing focus on building a stronger leadership bench and elevating operational standards as the company scales its lending and customer engagement capabilities.
In a sector where every rupee counts twice, Sreekanth isn’t just joining the team, he’s the new conductor making sure the entire orchestra of loans, digital flows and customer smiles stays perfectly in tune.
