Brands
Snapdeal to add another 5000 manufacturer-sellers to its platform in 2020
MUMBAI: Snapdeal, India’s leading value-focused e-commerce marketplace, plans to add another 5000 manufacturer-sellers on its platform this year.
In the last one year, many manufacturers of daily use products like steel & copper utensils, kitchen gadgets like juicers & atta dough makers and fashion accessories like watches & wallets have started to sell online directly on Snapdeal, bypassing the traditional structure of selling through wholesalers and retailers.
The fast growth of the online market, especially in the non-metro centers, is allowing these manufacturers to tap a new set of always-connected customers, which traditional retail structures cannot capture.
Direct sales to consumers translates into higher margins for the producers, as multiple links in the retail chain are replaced by the platform. Other savings that accrue to the producers are through more efficient utilisation of stocks since stocks are not stuck at multiple points unlike in traditional, layered physical channels.
The ability to sell directly also means that producers get prompt feedback from the users, allowing them to make appropriate decisions regarding future demand and trends.
Snapdeal plans to add another 5000 such manufacturer-sellers on its platform over the next 12 months. It expects most of these manufacturers to join from India’s production hubs like Meerut, Ludhiana, Tirupur, Jaipur, Panipat, Surat, Rajkot etc. Through these additions, Snapdeal expects to deepen its selection for kitchen utensils, leather products, toys, bedsheets & blankets and ladies fashion (kurtis, sarees, hosiery garments & knitwear).
According to a Snapdeal Spokesperson, “E-commerce has immense potential to stimulate economic growth by increasing efficiency and improving access. By taking specific measures to link domestic demand with domestic production, we aim to maximise the benefits of e-commerce for small & medium businesses and for the consumers.”
“While the first phase of e-commerce sales in India was led by traders and distributors who worked closely with brands, now the share and role of manufacturers in online sales is growing faster”, Snapdeal added.
Snapdeal has seen rapid growth in order and business volumes. This growth has caught the attention of manufacturers who specialize in the value-priced segment and who see Snapdeal as the best fit for their merchandise and clientele. There has been a steady increase in sellers on Snapdeal who manufacture their own products.
In order to boost business for sellers, Snapdeal has executed a variety of initiatives in the last 12 months. These include providing analytical inputs regarding consumer preferences, demand projections at multiple price points and competitive landscape analysis to help sellers plan their sales strategy.
Indian e-commerce is now growing beyond the first 100 million urban users. A market of potentially 400 million new users is emerging across India’s Tier 2 and 3 cities, growing still deeper into smaller towns across the country. Over the last two years, Snapdeal has deepened its focus on value-priced merchandise. It has added 60,000+ new sellers, who have added over 50 Million new listings which has helped build a deep assortment of products relevant for value-savvy buyers. Snapdeal witnesses more than 80 million visits every month with buyers browsing the 200 million+ listings by nearly 500,000 registered sellers on the platform.
In December 2019 Snapdeal announced that its network covers more than 26000 pin codes across India, which includes all the metros, Tier 1 & 2 cities and most of Tier 3 and 4 towns of India.
Brands
Maharashtra panel orders Lodha to refund Rs 5 crore to homebuyers
Consumer court flags unfair practices in long-running property dispute case
MUMBAI: In a sharp rebuke to one of India’s biggest real estate players, the Maharashtra State Consumer Disputes Redressal Commission has directed Macrotech Developers to refund nearly Rs 5 crore to a senior citizen couple, Uttam and Anindita Chatterjee. The ruling, delivered on March 13, 2026, calls out the developer for “deficiency in service” and “unfair trade practices”, bringing closure to a dispute that has stretched over a decade.
The case traces back to 2015, when the couple booked a 3-BHK flat at World Towers in Lower Parel for Rs 12.22 crore, with possession promised within a year. What followed was a series of changes that complicated matters. After deciding to exit the project, they were persuaded to shift to a 4-BHK in another development priced at Rs 8 crore, with delivery scheduled for 2018. However, within months, the price was allegedly increased to Rs 10 crore. After demonetisation reshaped the market, similar flats were reportedly being offered at lower prices, but the couple were not given the benefit.
Despite paying over Rs 2.83 crore, the couple neither received possession nor clarity. Instead, in 2018, the developer unilaterally cancelled the booking, retained part of the amount as earnest money, and argued that the buyers were investors rather than consumers. The commission rejected this claim, observing that casual references to “investment” do not take away consumer rights when the purchase intent is residential.
The bench also held that the developer could not penalise buyers for payment delays while failing to meet its own delivery commitments. It noted the lack of formal documentation for revised terms and termed the prolonged retention of funds without delivering a home as exploitative.
As part of its order, the commission directed the developer to refund Rs 2.83 crore paid by the couple, along with interest at 10 per cent per annum, amounting to around Rs 2.12 crore. In addition, Rs 1 lakh has been awarded for mental agony and Rs 50,000 towards litigation costs, taking the total payout to over Rs 5 crore. The developer has been asked to comply within two months.
For now, the ruling serves as a reminder that in real estate, shifting terms and delayed promises can carry a significant cost.
