MAM
Snapdeal launches Dhanteras e-store
New Delhi: Snapdeal, India’s largest value-focused ecommerce marketplace, announces the launch of its dedicated dhanteras e-store to provide popular items of the festival in one platform. The store has utensils, gold and silver jewellery and coins, gemstone, pooja items, cleaning items like brooms, and home decor.
Snapdeal has curated special discounts on gold coins and an affordable range of silver coins starting at Rs 149. These bars and coins are available from brands like MMTC Pamp, Bangalore Refinery, National India Bullion Refinery(NIBR), Goldsikka Jewels, and more. Coins in Ganesha, Laxmi and Radha Krishna designs are also available.
Gemstones have a discount of a minimum of 50%. There is also a range of precious gold earrings, mangalsutras, rings, necklaces, nose pins, chains, pendants and others in 14, 18 and 22 carats.
In addition to the discount offered on products, shoppers can avail an additional 25% instant discount on PNB cards, 20% instant discount on Rupay cards, and 15% discount on RBL bank cards and Federal bank debit cards.
“The design of items in the store is a combination of traditional and contemporary. They are put together in a systematic manner to ensure that shoppers have quick and easy access to all things needed on Dhanteras,” said Snapdeal spokesperson.
Home safes from brands like Godrej and Ozone are available starting Rs 2499.
The store also has over 12,000 copper utensils, a popular Dhanteras buy on Snapdeal. There are diaries for writing accounts and brooms on offer.
Idols, yantras, pooja thali, among other pooja items are available in great variety. Home decor like curtains, cushion cover, table mats has been added to help shoppers add last minute festive fervour to the home.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
