MAM
Snapdeal launches Dhanteras e-store
New Delhi: Snapdeal, India’s largest value-focused ecommerce marketplace, announces the launch of its dedicated dhanteras e-store to provide popular items of the festival in one platform. The store has utensils, gold and silver jewellery and coins, gemstone, pooja items, cleaning items like brooms, and home decor.
Snapdeal has curated special discounts on gold coins and an affordable range of silver coins starting at Rs 149. These bars and coins are available from brands like MMTC Pamp, Bangalore Refinery, National India Bullion Refinery(NIBR), Goldsikka Jewels, and more. Coins in Ganesha, Laxmi and Radha Krishna designs are also available.
Gemstones have a discount of a minimum of 50%. There is also a range of precious gold earrings, mangalsutras, rings, necklaces, nose pins, chains, pendants and others in 14, 18 and 22 carats.
In addition to the discount offered on products, shoppers can avail an additional 25% instant discount on PNB cards, 20% instant discount on Rupay cards, and 15% discount on RBL bank cards and Federal bank debit cards.
“The design of items in the store is a combination of traditional and contemporary. They are put together in a systematic manner to ensure that shoppers have quick and easy access to all things needed on Dhanteras,” said Snapdeal spokesperson.
Home safes from brands like Godrej and Ozone are available starting Rs 2499.
The store also has over 12,000 copper utensils, a popular Dhanteras buy on Snapdeal. There are diaries for writing accounts and brooms on offer.
Idols, yantras, pooja thali, among other pooja items are available in great variety. Home decor like curtains, cushion cover, table mats has been added to help shoppers add last minute festive fervour to the home.
Brands
Zepto names Saurabh Kabra vice president for non-trade advertising
Former blinkit and ITC executive to drive Zepto’s ad-led growth
BENGALURU: Zepto has elevated Saurabh Kabra to vice president—non-trade advertising, partnerships and catalogue, underscoring the quick-commerce firm’s push to deepen high-margin revenue streams beyond deliveries.
Based in Bengaluru, Kabra will lead the strategic expansion of Zepto’s advertising and partnerships ecosystem. He was previously senior director and head of the non-trade advertising business, where he played a central role in building the company’s ad-led monetisation playbook.
Since joining Zepto, Kabra has worked closely with the chief executive’s office on strategic initiatives, contributing to the company’s rapid scale-up in India’s intensely competitive quick-commerce market. His elevation comes as platforms increasingly court brand advertising to steady margins and diversify revenue.
Before Zepto, Kabra held senior growth roles at Blinkit, serving as associate director of growth and city CEO for Hyderabad, where he led regional expansion and operational scaling.
Earlier in his career, he spent several years at ITC Limited, managing brands such as Classmate and Paperkraft and overseeing sales operations in the personal care business. He is an alumnus of Indian Institute of Management Calcutta.
Industry executives view the appointment as a clear signal that Zepto is sharpening its focus on advertising, partnerships and catalogue-led monetisation: areas increasingly discussed by investors as critical to improving unit economics in quick commerce.
