Account
Snapdeal assigns affiliate marketing duties to Columbus India
MUMBAI: Columbus India, the digital agency from Dentsu Aegis Network, has been appointed as the affiliate marketing agency for online marketplace Snapdeal.
The account was won following a direct pitch and will be handled out of the agency’s Delhi office. This win has added to the growing kitty of Columbus India’s clients in India.
As per the mandate, Columbus India will manage Snapdeal’s affiliate marketing program which includes managing publishers globally. The agency will assign over 10 digital experts across offices in Delhi, Mumbai and Bangalore and will support Snapdeal in growing its affiliate programme.
A Snapdeal spokesperson says, “Affiliate marketing is an important tool to translate brand awareness into sales. Columbus India is well positioned to augment Snapdeal’s customer acquisition by optimising partner and affiliate relationships through its custom built performance marketing tech tools.”
Columbus India CEO Anurag Gupta adds, “With our performance marketing capabilities around e-commerce, we are confident of being able to help Snapdeal further strengthen its brand and business by increasing site visits, engagement and conversions.”
Columbus India CBO Nitin Sabharwal mentions, “For e-commerce companies, leveraging the affiliate channel is one of the most cost effective channels to achieve one-to-one performance marketing at scale. We are deploying the best in class solutions for Snapdeal to achieve their goals.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
