MAM
Snapdeal appoints Saurabh Bansal to head Category Management
MUMBAI Snapdeal has announced that Saurabh Bansal will take on a new role as Vice President and Head of Category Management. In his earlier role as VP – Merchandising Strategy, Bansal lead Analytics and Merchandize Planning at Snapdeal.
In his new role, Bansal will be responsible for end to end category management and would focus on the continued expansion of product and brand assortment on Snapdeal through strategic partnerships.
Congratulating Bansal on the role, Snapdeal co founder Rohit Bansal said, “Over the last two years of his tenure, Bansal has played a key role in strengthening product planning and merchandizing pipelines, immensely growing Snapdeal’s consumer reach and resonance. I am confident that in this elevated role, he will bring a sharper focus to Snapdeal’s vision of bringing 20 million daily transacting users to our platform by 2020.”
Speaking about his appointment, Bansal said, “At Snapdeal, we are on an exciting mission together to build India’s most reliable and frictionless commerce ecosystem. I look forward to this new chapter in my Snapdeal journey. Along with my dedicated team, I am committed to making Snapdeal a part of India’s everyday life, by offering the widest assortment of products to our consumers across the country.”
Prior to joining Snapdeal in March 2014, Bansal led strategy and new business initiatives at Jubilant Enpro and was responsible for many bottom line impacting innovations at leading retailers like Metro Cash & Carry and Spencer’s Retail Limited. Bansal holds a degree in Mechanical Engineering from the Birla Institute of Technology and an MBA from the SP Jain Institute of Management.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
