MAM
Snapdeal appoints Saurabh Bansal to head Category Management
MUMBAI Snapdeal has announced that Saurabh Bansal will take on a new role as Vice President and Head of Category Management. In his earlier role as VP – Merchandising Strategy, Bansal lead Analytics and Merchandize Planning at Snapdeal.
In his new role, Bansal will be responsible for end to end category management and would focus on the continued expansion of product and brand assortment on Snapdeal through strategic partnerships.
Congratulating Bansal on the role, Snapdeal co founder Rohit Bansal said, “Over the last two years of his tenure, Bansal has played a key role in strengthening product planning and merchandizing pipelines, immensely growing Snapdeal’s consumer reach and resonance. I am confident that in this elevated role, he will bring a sharper focus to Snapdeal’s vision of bringing 20 million daily transacting users to our platform by 2020.”
Speaking about his appointment, Bansal said, “At Snapdeal, we are on an exciting mission together to build India’s most reliable and frictionless commerce ecosystem. I look forward to this new chapter in my Snapdeal journey. Along with my dedicated team, I am committed to making Snapdeal a part of India’s everyday life, by offering the widest assortment of products to our consumers across the country.”
Prior to joining Snapdeal in March 2014, Bansal led strategy and new business initiatives at Jubilant Enpro and was responsible for many bottom line impacting innovations at leading retailers like Metro Cash & Carry and Spencer’s Retail Limited. Bansal holds a degree in Mechanical Engineering from the Birla Institute of Technology and an MBA from the SP Jain Institute of Management.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
