MAM
Snapchat launches the ‘Real Friends’ campaign
The world thrives through connection. Meaningful bonds between people are often at the heart of great art and storytelling, both behind and in front of the camera. A constant reminder of meaning and true value of friendships is important. In line with this on July 30th – the United Nations’ International Day of Friendship, Snapchat announces the launch of the ‘Real Friends’ campaign – its first ever global integrated marketing campaign. The campaign highlights the spirit of the brand and the product, where true friendship is and always has been at the core.
As a part of the campaign, Snapchat connected with various friend-duos from 13 countries, each with a unique tale of their friendship journey. The videos capture their honest, intimate idiosyncrasies and unfiltered but relatable dynamics of these diverse sets of friends including a pair who have been lifelong friends, another a long-distance couple, and even one mother-daughter duo. For the first time ever, the friend-duos also shared a collection of their personals Snaps — 1:1 picture and video messages sent to each other on Snapchat.
In India, Snapchat connected with duos, Zara & Prakriti, who have together overcome anxiety, Ronit & Tanisha, who found a judgement-free space with Snapchat to share zany, quirky and intimate moments with each other, and Ruchi & Sanabh, childhood pals, now in their late 20s and use Snapchat to stay connected despite their overwhelming schedules.
The campaign, through the experience of these duos emphasizes on the core philosophy of Snapchat, which was designed to empower users to be themselves with their real friends. Snap Inc. has also recently unveiled a Friendship Survey that highlighted the evolution of friendship across ages and cultures.
Interesting finds from the survey indicate that interacting with friends, whether in person or online, also leaves us feeling overwhelmingly positive emotions: “happy,” “loved,” and “supported” are the three most reported globally. Of Gen Z and millennials, 61% believe that video and photos help them to express what they want to say in a way that they can’t with words. Snapchat was founded in 2011 on the belief that talking with photos and videos, with our real friends, was more personal and more fun than texting or keeping up on social media. Since then, the platform has evolved but never deviated from this core mission of helping close friends express themselves and be creative together.
MAM
PwC India announces leadership change in Deals practice
Shashank Jain steps down as co-leader after nearly three decades with the firm.
MUMBAI: When one dealmaker steps off the pitch, another is ready to take the baton because in the fast-moving world of transactions, the game never really stops. PwC India has announced a leadership transition in its Deals practice, with Shashank Jain stepping down from his role as co-leader to pursue an opportunity in the industry. The practice will continue to be led by Mohit Chopra, ensuring continuity and sustained growth momentum.
PwC India partner and leader for advisory dinesh Arora paid tribute to Jain’s contributions. “We deeply appreciate the significant contributions made by Shashank over close to three decades he has spent with PwC, particularly his defining role in shaping and strengthening our Transaction Services practice in India,” he said. Arora highlighted Jain’s support for clients through some of the most complex and significant transactions in the Indian market, noting his deep technical expertise, sound judgment and nuanced understanding of the evolving M&A landscape.
The Deals practice remains a key growth driver for PwC India, and the firm expects continued expansion under Mohit Chopra’s leadership. He will continue to guide clients through complex transactions and transformational business moments, building on the strong foundation established over the years.
Reflecting on his journey, Shashank Jain said, “I have had an exceptional journey at PwC. I owe my growth and learning to the nurturing environment and leadership development that PwC provided.” He added that he had been working closely with Mohit and the larger team to ensure a smooth transition and expressed confidence that Chopra would take the Deals practice to newer heights.
From intern to respected deals leader, Shashank Jain has clearly closed many successful transactions and now, it seems, he’s ready to strike a new deal of his own.
