MAM
SMG Convonix wins 24 clients in the last quarter of FY 13-14
MUMBAI: Starcom MediaVest Group’ integrated digital marketing arm SMG Convonix has won 24 new clients in the last quarter across sectors like education, FMCG, travel, banking and finance, e-commerce and technology.
SMG Convonix CEO Vishal Sampat said, “Most of our recent wins were after multi-agency pitches and are testimony to the strength of our offering and thought and rigor that the teams put into campaigns. We continue to work with the same core principle of trying to solve business problems by leveraging synergies across digital solutions, analytics and technology. Going forward, our focus will be on growing the media offering and delivering cutting-edge impactful campaigns enabled by the right technology.”
Tata Global Beverages has awarded the Global SEO mandate for their brands to SMG Convonix, which includes Tetley and Eight o’ clock. The new roster of clients also includes IMS Learning Resources, Tuffware and e-commerce biggies such as Pepperfry and Reseller Club. SMG Convonix has, in a focused manner, expanded its base and experience in Consumer Electronics by bagging The Mobile Store and The Electronic Store. In addition to the Indian wins, a significant number of clients from other markets like the US have also augmented the roster.
MAM
Dettol launches new emotional campaign for Antiseptic Liquid
Heartfelt film celebrates mother’s instinct with the tagline “Nothing protects like Mom & Dettol.”
MUMBAI: Dettol has found the perfect formula for its latest campaign, a generous mix of maternal love and antiseptic care that’s sure to tug at every Indian heartstring. The iconic germ protection brand has rolled out a touching new campaign for Dettol Antiseptic Liquid built around the universal truth of a mother’s instinctive care. The film brings to life the simple yet powerful idea: “Nothing protects like Mom & Dettol.”
Set against the lively chaos of a shaadi ka ghar, the story follows a young boy who hurts himself but puts on a brave face to hide his pain. The moment he reaches his mother, she instinctively senses something is wrong. As she gently tends to his wound with Dettol Antiseptic Liquid, his guard drops, leading to a tender role reversal where the child ends up comforting his mother. The film ends with the poignant line, “Apnon ki suraksha ka mazboot sahara.”
The campaign reinforces Dettol’s timeless place in Indian homes as a reassuring companion in moments of vulnerability. It was conceptualised and written by Prasoon Joshi
, with an original track composed by Vishal Khurana K, sung by Javed Ali, and lyrics by Prasoon Joshi. Amit Sharma directed the film.
Reckitt EVP regional director for South Asia Gaurav Jain said the campaign captures the deep emotional bond between a mother’s instinct and Dettol’s protection. “This campaign encapsulates that delicate, human truth, a mother senses hurt even before it is spoken, and Dettol strengthens her ability to respond with care and confidence,” he noted.
Prasoon Joshi added, “When a child is hurt, the first instinct is to reach for their mother, their ultimate safe space. And in that moment, the mother turns to Dettol, something she trusts to protect what matters most.”
As the flagship product in the Dettol portfolio, the Antiseptic Liquid continues to offer unmatched protection for cuts and wounds, standing shoulder to shoulder with mothers through life’s small scrapes and bigger worries.
In a world full of flashy advertisements, Dettol has quietly reminded us once again that the strongest protection often comes wrapped in the simplest, most heartfelt moments, the kind only a mother and a trusted bottle of Dettol can provide.
