MAM
Smartworks shows tech-friendly office in new ad
MUMBAI: Provider of shared work spaces, Smartworks has launched its second brand video featuring the benefits of hassle free technology to enhance collaboration and productivity for its members.
The second video of the three-part series highlighting Smartworks’ technology-rich environment garnered a whopping 300,000 views in the first 24 hours of its launch.
Smartworks founder Neetish Sarda says, “Being a new-gen entrepreneur myself, setting up a new office is beyond the mundane offerings of traditional workspaces, conventional business centres and even co-working spaces. Office being the second home for employees, we wanted to maintain the brand ethos by offering customisations. The hassle free technical support which Smartworks provides takes away the time and effort needed to tackle such situations by individual organisations and gives them time to focus on work and hence increases productivity.”
Smartworks envisions the philosophy of – Workspaces That Work for You, through its brand campaign series. The first video featuring Brijendra Kala has already crossed five lakh views.
Smartworks co-founder Harsh Binani adds, “In this millennial world, ease of doing business is a major business driver and is one of our major offerings in all our centres. Smartworks offers a ‘futuristic workplace’ that not only offers best in class technical support to its clients, but also offers fantastic designs and personalised value-added services. Our in-house smartphone application not only works as a collaboration & networking tool which increases efficiency but also helps in reducing downtime as it offers real time tech support and ensures issues are resolved as soon as possible.”
The company currently has over 7, 00,000 square feet of best-in-class, bespoke shared workspaces and operates over a span 14 centres in nine Tier 1 cities across the country.
MAM
Ember Cookware appoints Amit Singh as chief of supply chain
10-year veteran to lead operations as brand scales across D2C, quick commerce and retail.
MUMBAI: Ember just handed its supply chain the perfect seasoning because when your cookware is non-toxic and non-stick, the operations behind it better be fast and flawless. Ember Cookware has appointed Amit Singh as chief of supply chain and Services, bolstering its leadership team at a pivotal growth phase. Singh brings over a decade of experience in supply chain strategy, operations and large-scale network buildouts.
He began his career at Singapore-based retail giant Giant Hypermarket before joining Pharmeasy in 2015, where he played a foundational role in building and scaling its pan-India supply chain across B2B and B2C channels. At API Holdings, he later led supply chain operations for North India, managing end-to-end execution across complex, multi-city networks.
In his new role, Amit will oversee Ember’s complete supply chain and service ecosystem including sourcing, manufacturing coordination, logistics, last-mile delivery, post-purchase support and workforce development. His mandate focuses on building cost-efficient, resilient operations that shorten fulfilment times, strengthen inventory management and deliver a consistently high-quality consumer experience as the brand expands nationally.
Ember Cookware co-founder & CEO Siddharth Gadodia said, “Supply chain is where growth either holds or breaks. As we scale across channels and geographies, we need operations that are efficient, resilient, and built for speed, without ever compromising on the consumer experience. Amit has done this before, at real scale.”
Ember Cookware co-founder & CMO Himanshi Tandon added, “As we scale, supply chain efficiency becomes as important as product and brand. Amit’s mandate is to build the operational foundations that make our promise consistent at scale.”
Amit Singh commented, “Ember is building something genuinely different, a category-defining brand with a clear purpose and the ambition to match. I’m looking forward to building supply chain infrastructure that doesn’t just keep pace with growth, but enables it.”
The appointment forms part of Ember’s broader push to deepen leadership across key functions as it invests in its Innovation Lab, proprietary material technologies and operational backbone to support national expansion.
In a kitchenware world where non-stick promises are easy but delivery is hard, Ember isn’t just cooking up products, it’s cooking up an operation that keeps every promise sizzling from factory to fork.
