MAM
Smartworks shows tech-friendly office in new ad
MUMBAI: Provider of shared work spaces, Smartworks has launched its second brand video featuring the benefits of hassle free technology to enhance collaboration and productivity for its members.
The second video of the three-part series highlighting Smartworks’ technology-rich environment garnered a whopping 300,000 views in the first 24 hours of its launch.
Smartworks founder Neetish Sarda says, “Being a new-gen entrepreneur myself, setting up a new office is beyond the mundane offerings of traditional workspaces, conventional business centres and even co-working spaces. Office being the second home for employees, we wanted to maintain the brand ethos by offering customisations. The hassle free technical support which Smartworks provides takes away the time and effort needed to tackle such situations by individual organisations and gives them time to focus on work and hence increases productivity.”
Smartworks envisions the philosophy of – Workspaces That Work for You, through its brand campaign series. The first video featuring Brijendra Kala has already crossed five lakh views.
Smartworks co-founder Harsh Binani adds, “In this millennial world, ease of doing business is a major business driver and is one of our major offerings in all our centres. Smartworks offers a ‘futuristic workplace’ that not only offers best in class technical support to its clients, but also offers fantastic designs and personalised value-added services. Our in-house smartphone application not only works as a collaboration & networking tool which increases efficiency but also helps in reducing downtime as it offers real time tech support and ensures issues are resolved as soon as possible.”
The company currently has over 7, 00,000 square feet of best-in-class, bespoke shared workspaces and operates over a span 14 centres in nine Tier 1 cities across the country.
Brands
Rapido unveils new logo as it shifts to multi-modal mobility
From bike taxis to buses, cabs and travel bookings
MUMBAI: Rapido is changing gears. The homegrown mobility platform has unveiled a new brand identity as it moves beyond its origins as a bike taxi operator to position itself as a full-stack, multi-modal mobility service.
At the heart of the refresh is a redesigned logo. The earlier bike-centric symbol has been replaced with a simplified wordmark, signalling that Rapido is no longer defined by two wheels alone. The clean new look mirrors a broader ambition: to become an everyday mobility companion for millions of Indians.
The shift reflects how far the company has travelled. Rapido now facilitates over five million rides daily across more than 400 cities. What began as a bike taxi service has expanded into auto-rickshaws and cab services, along with parcel deliveries and integrated travel bookings.
Through its in-app OTA feature, users can now book flights, hotels, buses and trains without leaving the platform. The removal of the bike icon from the logo underscores this evolution from a single-category service to a comprehensive mobility ecosystem.
Rapido works with over 30 lakh registered captains across service categories. Powered by a technology-led, SaaS-driven framework, the platform aims to offer flexible earning opportunities while strengthening its footprint in tier-2 and tier-3 cities, where it has seen significant expansion and income generation.
The new identity will be rolled out across the app, captain network, marketing channels, digital platforms and on-ground assets in the coming weeks.
Rapido chief marketing officer Pawandip Singh, said the updated visual language reinforces the company’s promise to be the “Wheels of Bharat”. He added that the brand is moving beyond its origins to deliver an integrated, homegrown solution that connects every Indian from the first mile to the last, and every getaway in between.
As Rapido trades its bike-first badge for a broader mobility mantle, the new logo marks more than a visual tweak. It signals a brand that now wants to move India in every possible way, not just on two wheels.
