Brands
Smart sharp and supercharged Moto g67 powers up
MUMBAI: Looks like Motorola just turned up the charge. The tech brand has unleashed the moto g67 Power, a sub- Rs 15,000 smartphone that’s practically buzzing with energy, and style. With a whopping 7000mAh battery, a 50MP Sony Lytia 600 camera, and a sleek Pantone-curated vegan leather design, this one’s got both stamina and swagger.
Launching at an effective price of Rs 14,999, the moto g67 Power is geared for those who live life unplugged. The phone’s silicon carbon battery promises up to 58 hours of runtime on a single charge, making low-battery anxiety a thing of the past.
But it’s not just about endurance. The handset flexes a Snapdragon 7s gen 2 chip, 8GB RAM (expandable to 24GB), and 128GB storage, ensuring a lag-free experience whether you’re gaming, streaming, or toggling between 27 tabs at once. Connectivity-wise, it’s no slouch either, offering support for 11 5G bands, VoNR, and Wi-Fi 6.
Camera buffs get plenty to click about. The moto g67 Power boasts the segment’s best 50MP Sony LYTIA 600 sensor, 8MP ultrawide lens, and a 32MP selfie camera, all capable of 4K recording. Add Motorola’s AI photo tricks like auto night vision and AI-powered portraits, and your social feed might just start looking like a mini film festival.
Durability is another headline act. With corning gorilla glass 7i, MIL-STD-810H military-grade testing, and IP64 water resistance, this phone could probably survive a clumsy tumble or two, and still look good doing it.
Entertainment-wise, the 6.7-inch FHD+ 120Hz display dazzles with 1050 nits brightness, while dolby atmos dual speakers bring the bass to your binge sessions.
Available in cilantro green, parachute beige, and blue curacao, the moto g67 Power goes on sale from 12 November on Flipkart, Motorola.in, and at leading retail stores.
As Motorola India managing director T.M. Narasimhan put it, “The moto g67 Power delivers the best camera and battery experience under Rs 15,000, a powerful blend of performance, innovation, and style.”
With its marathon battery, polished design, and AI smarts, Motorola’s latest might just be the pocket powerhouse to beat this season.
Brands
Parle-G celebrates Bihu with music-led campaign rooted in culture
Two-part films blend nostalgia and storytelling to capture Assam’s festive soul
MUMBAI: Parle-G has turned to music, memory and meaning in its latest campaign celebrating Bihu, offering a culturally rooted tribute that goes beyond typical festive advertising.
Created by Thought Blurb Communications, the two-part campaign builds on the brand’s long-standing thought of finding joy in others’ happiness. It begins with a music-led prequel and culminates in a narrative-driven film that explores the emotional essence of the festival.
The campaign opened with a two-and-a-half-minute Bihu music video featuring Partha Hazarika, with music composed by Nilotpal Bora and vocals by Dikshu. Rather than positioning itself as a conventional brand piece, the video leaned into authenticity, capturing the vibrancy and rhythm of Bihu. Viewers also drew emotional parallels to Zubeen Garg, whose absence lent the film a nostalgic undertone. The response was swift, with over 12 million combined views across YouTube and Instagram within a week.
Building on this momentum, the main film tells the story of Ahir, a musician struggling to compose a Bihu song within the confines of a studio. His journey takes him into the open landscapes of Assam and eventually to the banks of the Brahmaputra, where a boatman helps him rediscover the true spirit of Bihu. The narrative underscores a simple idea that the festival cannot be manufactured in isolation, it must be experienced in nature, community and shared joy.
Speaking about the campaign, Parle Products vice president Mayank Shah said the initiative aims to celebrate not just the festival but the emotion behind it. He noted that Bihu reflects the idea that joy multiplies when shared, a theme that sits at the heart of the story.
From the agency side, Thought Blurb Communications chief creative officer Vinod Kunj said the team sought to tap into Assam’s cultural pulse, acknowledging the emotional void left by the absence of Zubeen Garg while celebrating the enduring spirit of the festival.
Adding to this, Thought Blurb Communications national creative director Renu Somani Karwa said the campaign draws from deeply human stories, where small acts of generosity become powerful expressions of connection.
Meanwhile, Thought Blurb Communications executive creative director Auryndom Bose highlighted the importance of nature in shaping Bihu’s identity, noting that the film attempts to capture how music and movement emerge organically from the landscape itself.
With this campaign, Parle-G leans into cultural storytelling with a lighter brand footprint and a stronger emotional core. By placing music and community at the centre, it offers a reminder that some stories are best told not in studios, but in the shared rhythms of real life
