Brands
Small clicks, big smiles: Feeding India’s new film campaign
NEW DELHI: A warm meal is often taken for granted, but a new film by Feeding India gently reminds viewers just how powerful it can be. The not-for-profit organisation has launched a moving campaign that celebrates the simple joy of a good meal and the quiet impact created by millions of Zomato and Blinkit users across India.
At the heart of the campaign is a heartwarming film that captures the unfiltered happiness of children sitting down to eat. Told through a series of playful, multilingual vignettes, the film travels across the country, showcasing India’s cultural diversity through the eyes of children expressing satisfaction, pride and delight over a hearty meal, each in their own unique way.
The message is simple yet striking. Small acts of generosity, when added together, can create extraordinary outcomes. Through micro-donations enabled on the Zomato and Blinkit platforms, users collectively help provide nutritious meals every day to more than 140,000 children.
The film closes with a note of gratitude, directly crediting this large-scale impact to everyday users who choose to give a little. It reinforces the idea that while a meal may feel routine to some, it can be transformative to others.
The campaign also invites users to see their personal contribution in action. By searching for ‘Feeding India’ on the Zomato or Blinkit app, contributors can access a personal tracker that shows exactly how many meals their donations have helped provide, turning generosity into something visible and deeply personal.
A spokesperson for Feeding India said hunger should never stand in the way of a child’s potential. Through the initiative, the organisation aims to ensure that every student has access to nutritious, quality meals that support learning, growth and ambition. The spokesperson added that the campaign is a collective journey, made possible by millions who believe that no child should have to learn on an empty stomach.
With its light touch and emotional pull, the campaign serves as a gentle reminder that the joy of a good meal is not just about food. It is about dignity, hope and the shared power of small actions coming together to make a lasting difference.
Brands
PeopleStrong appoints Adishri Charla SVP marketing to drive global growth
Former UiPath marketing head to scale brand, demand and expansion across regions
NEW DELHI: PeopleStrong has brought in marketing heavyweight Adishri Charla as senior vice president, marketing, tasking her with sharpening the company’s global brand and fuelling its next phase of growth.
Charla steps in with nearly two decades of B2B marketing experience across both fast-moving start-ups and global technology giants. She joins from UiPath, where she served most recently as director and head of marketing for India and Saarc, playing a key role in the automation firm’s rise to category leadership in the region. Her work there ranged from revenue-driven marketing strategies to building strong customer and community engagement programmes.
At PeopleStrong, Charla will oversee global brand strategy, demand generation and customer engagement as the HR tech firm expands across India, Asia, the Middle East and other emerging markets.
CEO Sandeep Chaudhary said the company was looking for a leader who could connect brand storytelling with measurable business outcomes. “Adishri brings global marketing experience and strong team leadership. We are confident she will help sharpen our positioning and support our next phase of expansion,” he said.
Charla previously held marketing roles at Oracle India and IBM India, working across cloud, systems and product marketing. An MBA graduate from Symbiosis Centre for Management and HR Development, she has also completed executive programmes at Columbia Business School and ISB.
Sharing her excitement about the move, Charla said PeopleStrong has the potential to reshape how organisations across the region think about HR technology. She added that her focus will be on building stronger brand connections while driving measurable business impact.
Backed by Goldman Sachs Alternatives, PeopleStrong today serves more than 500 enterprises and has won several industry recognitions, including honours at the ET Human Capital Awards and the People Matters Infini-T Awards. Charla’s appointment signals the company’s intent to strengthen leadership as it scales its global ambitions.
