Brands
Slice introduces Nayanthara as the newest face of the brand
Mumbai: Making waves in the summer of 2024, Slice has made a blockbuster announcement with the appointment of the iconic actress Nayanthara as its latest brand ambassador. With Nayanthara on board, Slice aims to strengthen its connection with audiences, reaffirming its status as the leading beverage for mango enthusiasts.
Over the years, Slice has cemented its place in households across the country for being the perfect and closest equivalent to quenching your mango cravings. On the other hand, Nayanthara has cemented her spot as one of the most critically acclaimed actresses in Indian cinema, fondly known as ‘lady superstar’. With a promise to add more fun and excitement to the summer season, Slice continues to be the front-runner with this new association and enticing storytelling as the brand is set to unveil a new campaign later this summer.
Sharing her excitement on coming on board as Slice’s new face, actor Nayanthara said, “I am thrilled to be a part of the Slice family and contribute to the legacy of this iconic brand. Known for its memorable campaigns, I am eager to be a part of the brand’s upcoming projects. I hope the new campaign immerses my fans in the delightful world of Slice in a unique and captivating way.”
Speaking on the association, PepsiCo India, Slice and Tropicana, associate director Anuj Goyal said, “We are delighted to welcome Nayanthara to the Slice family and are positive that her wide appeal that cuts through masses will further help build the brands connect with our core consumers. Both Slice and Nayanthara have entertained families and brought people together in an endearing manner. We hope this magic continues with new film as well and it will be loved by everyone.”
This association for Slice has been facilitated by Frameworks Entertainment.
Brands
Neha Malhotra joins Zee Music Company as SVP- marketing
After entrepreneurial stint, she returns to music biz with sharper focus
MUMBAI: Neha Malhotra has joined Zee Music Company as senior vice president – marketing, marking a return to the music industry after a year-long entrepreneurial stint.
Malhotra most recently founded and led OneNative Content Studio, where she worked as a partner, focusing on strategic marketing, business strategy and content-led brand solutions. Her move back into a large music label signals a shift from building independently to scaling within an established ecosystem.
Prior to this, she spent over four years at Saregama India Ltd., where she held multiple leadership roles including assistant general manager, chief marketing manager and senior marketing manager. Her tenure saw her work across artist marketing, campaign strategy and brand positioning in a rapidly evolving digital music landscape.
Her earlier career spans stints at IN10 Media and Gipsy Hospitality & Destinations Pvt. Ltd., where she led integrated marketing campaigns, public relations and brand launches across entertainment and hospitality verticals. She also held roles at Tata Sky Ltd and UTV, building a foundation in content acquisition and media strategy.
Sharing the update, Malhotra reflected on her journey over the past year, describing it as a phase shaped by “pressure, perspective and learning what leadership really looks like when things aren’t certain.” She added that the experience of building from scratch helped sharpen her instincts and approach to decision-making.
At Zee Music Company, she is expected to lead marketing strategy and drive artist-led storytelling, at a time when music labels are increasingly competing for audience attention across digital platforms.
Her appointment underlines a broader trend of seasoned marketing leaders blending entrepreneurial experience with corporate scale. As Malhotra steps into her new role, the focus will be on turning that hybrid perspective into campaigns that not only cut through the noise but also stay true to the music.
