Ad Campaigns
Skybags unveils campaign ‘Chase The World’ with Varun Dhawan
Mumbai: Skybags has unveiled a new brand campaign “Chase The World” with Varun Dhawan, highlighting three of its recently launched most stylish range of luggage bags – the Globerunner, the Openskies and the Abstract. Keeping in mind the Gen Z traveller’s aspirations to stand out and explore, the campaign showcases fashion-forward bags featuring bold, colourful and maximalist designs.
The campaign aims to rightly capture the impulsive, fun and fashion sensibilities of today’s youth. The actor and youth icon has been representing the brand Skybags for a few years now. Skybags is the pioneer and market leader in the printed hard luggage category in India.
Varun’s vibe connects with millennials and GenZ consumers, who are looking to make a statement with stylish & eye-catching Skybags design and functionality.
With Varun Dhawan urging youngsters to Chase the world, the campaign taps into the aspirations of a growing number of young people who want to venture out in search of new experiences, wanting to scale new heights in their lives. It is expected to stoke people’s desire to travel, encouraging viewers to get their ‘bucket lists’ out and get ready to make it real. It will resonate with the millennial and GenZ travel enthusiasts who had to spend large parts of the past two years being holed up at home on account of intermittent lockdowns.
The campaign is ready for a 360-degree launch across a range of media like TV, Cinema, digital platforms & OOH for a maximum impact. Interaction between the brand & the audience will be on the digital platforms, where people like to share their travel experiences through pictures, Vlogs and more. These new-age travellers want to look their best across various locales, with the trendiest gear on them.
Speaking about this campaign, VIP Industries vice-president-marketing Praful Gupta said, “The global unlock, signals the bouncing back of the travel and hospitality industry. To celebrate the new normal, we aim to connect very closely with our target millennial and Gen Z consumers who are all set to chase the world in style. We have endeavoured to reach out to the millennials who are always in quest of something truly unique and trendy. Both the campaign and the collection aim to capture this essence. Through our campaign, we are geared to cater specifically to the needs of this segment.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
